Post Tagged with: "Daniel Mochon"

Research Notes: Daniel Mochon and Janet Schwartz

Research Notes: Daniel Mochon and Janet Schwartz

Daniel Mochon and Janet Schwartz’s paper “Gain without pain: The extended effects of a behavioral health intervention” has been accepted for publication in Management Science. Financial incentive programs are an […]

August 5, 2015 ×
Research Notes: Daniel Mochon

Research Notes: Daniel Mochon

Assistant Professor of Marketing Daniel Mochon received the Society for Consumer Psychology’s 2015 C.W. Park Outstanding Contribution to the Field Award for his paper “The IKEA effect: When labor leads […]

March 30, 2015 ×
Research Notes: Prof. Daniel Mochon

Research Notes: Prof. Daniel Mochon

Daniel Mochon recently had two papers accepted for publication. Mochon’s paper “Single option aversion” was accepted for publication in Journal of Consumer Research, and his paper “Anchoring in sequential judgments,” […]

June 3, 2013 ×
NPR: Why You Love That Ikea Table, Even If It’s Crooked

NPR: Why You Love That Ikea Table, Even If It’s Crooked

    From NPR.org, Feb. 6, 2013 NPR’s Shankar Vedantam interviewed Daniel Mochon, assistant professor of marketing, for a Morning Edition segment about Mochon’s research into the so-called Ikea Effect. […]

February 6, 2013 ×
Love DIY projects? It’s the Ikea effect

Love DIY projects? It’s the Ikea effect

So it turns out there’s a reason why you could never throw out that wobbly old bookcase you put together in college. Call it the Ikea effect. In a forthcoming […]

October 13, 2011 ×