If Friday the 13th finds you being a little more careful than usual, you’re likely one of the millions of Americans who consider themselves to be at least a little […]
Post Tagged with: "Eric Hamerman"
Eric Hamerman’s paper “Reliance on Luck: Identifying Which Achievement Goals Elicit Superstitious Behavior,” co-authored with Carey Morewedge, associate professor of marketing at Boston University School of Management, has been accepted […]
From WSJ.com, Nov. 25, 2013: And while such superstitions can be broken, says Dr. Johar, it often takes a lot of negative evidence before people are willing to part with […]
Eric Hamerman’s paper “Conditioned Superstition: Desire for Control and Consumer Brand Preferences,” co-authored with Gita Johar, professor of business at Columbia University, has been accepted for publication in the Journal […]
On a recent Friday morning, about a dozen undergraduate students gathered in a computer lab in the business school where they were directed to a website and asked to make […]