Post Tagged with: "marketing"

Facebook ‘likes’ don’t work like marketers think they do

Facebook ‘likes’ don’t work like marketers think they do

Social media managers who think that simply building up followers on Facebook is enough to boost a brand’s sales may not “like” a new Tulane University study featured in Harvard Business Review.

March 2, 2017 ×
Research Notes: Daniel Mochon and Janet Schwartz

Research Notes: Daniel Mochon and Janet Schwartz

Daniel Mochon and Janet Schwartz’s paper “Gain without pain: The extended effects of a behavioral health intervention” has been accepted for publication in Management Science. Financial incentive programs are an […]

August 5, 2015 ×
Research Notes: Daniel Mochon

Research Notes: Daniel Mochon

Assistant Professor of Marketing Daniel Mochon received the Society for Consumer Psychology’s 2015 C.W. Park Outstanding Contribution to the Field Award for his paper “The IKEA effect: When labor leads […]

March 30, 2015 ×
Think you need luck? Think again

Think you need luck? Think again

If Friday the 13th finds you being a little more careful than usual, you’re likely one of the millions of Americans who consider themselves to be at least a little […]

February 13, 2015 ×
Research Notes: Eric Hamerman

Research Notes: Eric Hamerman

Eric Hamerman’s paper “Reliance on Luck: Identifying Which Achievement Goals Elicit Superstitious Behavior,” co-authored with Carey Morewedge, associate professor of marketing at Boston University School of Management, has been accepted […]

January 28, 2015 ×
Fox Sports taps students to design marketing campaign

Fox Sports taps students to design marketing campaign

A class of students at the A. B. Freeman School of Business delivered their final presentations on Friday (Dec. 6), but these projects were for more than just a grade. […]

December 10, 2013 ×
The science behind consumer psychology

The science behind consumer psychology

On a recent Friday morning, about a dozen undergraduate students gathered in a computer lab in the business school where they were directed to a website and asked to make […]

May 9, 2012 ×
Study shows ‘downsizing’ options beat calorie warnings in convincing diners to eat less

Study shows ‘downsizing’ options beat calorie warnings in convincing diners to eat less

Studies have shown fast-food calorie postings do little to deter diners from overeating. A better approach may be for restaurants to simply ask consumers if they’d like smaller portions, according […]

February 8, 2012 ×
Students’ hopes riding on recycling in national marketing competition

Students’ hopes riding on recycling in national marketing competition

The hopes of three Freeman School students are riding on recycling in a national marketing competition. A team featuring Freeman students Amanda Diamond, Carly O’Meara and Beckie Warren is one […]

November 3, 2010 ×

Timing of messages key to successful product launch, researchers say

Innovators take note: If you’re thinking of launching a revolutionary new product, plan a two-phased marketing strategy that first emphasizes the product’s benefits and later focuses on the practical aspects […]

July 7, 2008 ×