Social media marketers routinely share photos of people vacationing in exotic locales or attending events at exclusive venues, but new research from a professor at Tulane University’s A. B. Freeman School of Business suggests that those photos of prior customers may actually be driving new customers away.
Christopher “Skip” Wilson (MBA ’12) lives by a simple truth. Chasing a bigger paycheck or a more prestigious job title will not ensure happiness, he says, “especially if it means setting aside your needs and your family’s needs. You have to listen closely to that and make it a priority.”
Musa Caglar’s paper “Public R&D Project Portfolio Selection Under Expenditure Uncertainty,” co-authored with Sinan Gurel, has been accepted for publication in Annals of Operations Research.
Lisa LaViers, assistant professor of accounting, was interviewed by ABC News for a story on CEO compensation and the United Auto Workers strike.
Zoe Lu recently had papers accepted for publication in the Journal of the Academy of Marketing Science andthe Journal of Consumer Research.