Freeman News

Innovators take note: If you're thinking of launching a revolutionary new product, plan a two-phased marketing strategy that first emphasizes the product's benefits and later focuses on the practical aspects of using it. That's the most effective means of getting consumers to buy a new product, according to a recent article co-authored by researchers at the Freeman School.

"Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulations," by marketing professors Mita and Harish Sujan, assistant marketing professor Manish Kacker, and Raquel...

With oil prices hovering around $120 a barrel, it doesn't take much imagination to guess what the hot ticket was at this year's Burkenroad Reports Investment Conference.

"Energy stocks were white hot," says Peter Ricchiuti, assistant dean and organizer of the event. "Everybody was interested in energy. There were some presentations where I couldn't even get into the room."

Energy companies, banks, offshore service providers, a chicken processor and a manufacturer of products for infants were among the 34 regional small- and mid-cap companies to participate in this year's...

Can small loans up to $250 be enough to fight global poverty? A group of students from the Freeman School and University of Texas at Dallas are banking on it. They got an endorsement from peers and faculty Friday at the 8th annual Tulane Business Plan Competition.

The Audubon Global Opportunities Fund won a first place prize of $10,000 in the social entrepreneurship track for a plan to raise $30 million to invest in stable micro-finance intuitions across the globe. These institutions provide small loans and lines of credit to those living in poverty in the hopes of spurring...

In her introductory remarks at this year's Burkenroad Symposium on Business and Society, moderator Laura Cardinal said she hoped to present a "kaleidoscope" of perspectives on critical leadership, and that's just what the four speakers assembled for this year's program provided.

"Critical Moments in Leadership: Changing the Rules of the Game," the topic of the 15th annual symposium, examined the issue of critical leadership from perspectives including corporate governance, crisis management, government and personal values.

Holly J. Gregory, a partner at the law firm Weil,...

In January, 10 Freeman MBA students traveled to Bogota, Colombia, to spend a week studying global business with classmates from Colombia, Mexico and Venezuela.

The students are among the first participants in the Global MBA, a new curriculum for MBA students interested in broadening their international experience and taking on leadership positions in the Americas. The program, a joint-venture of Tulane and three prestigious Latin American institutions, comprises six courses in six different countries and enables students to earn a Master of Global Management degree in addition to...