Freeman News

Entergy Corp. donates $100,000 to Tulane Energy Institute

November 18, 2008

Entergy Corp. has awarded the Tulane Energy Institute a grant of $100,000. The gift, which Entergy officials presented at a reception in Goldring/Woldenberg Hall II on Nov. 17, will fund energy research and course development within the institute, which spans the Freeman School and Tulane's School of Sciences and Engineering.

In 2003, Entergy helped establish the Tulane Energy Institute by becoming a founding sponsor. The New Orleans-based utility committed $1 million to the institute over five years to establish programs and initiate analysis on a broad range of energy-related...

Louisiana's oil future not so bleak

November 11, 2008

While drivers nationwide revel in lower gasoline prices, many in Louisiana are anxiously watching the cost of oil fall to its lowest levels in 18 months. In a state whose economy has for more than a half-century been closely linked to the petroleum industry, prosperity has been measured by the barrel, and some fear that as oil goes, so goes Louisiana.

Although Louisiana's economy depends heavily on the petroleum industry, faculty member Eric Smith believes the oil derricks will keep pumping through the economic crisis.

It's a fear that is largely unfounded, says Eric Smith...

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ConocoPhillips donates $25K to Energy Institute

October 28, 2008

At an Oct. 27 reception in Goldring/Woldenberg Hall II, ConocoPhillips presented a gift of $25,000 to the Tulane Energy Institute. The gift, one of the first in ConocoPhillips' Faculty Sponsorship Program, will support Joe LeBlanc, who teaches the Freeman School's energy trading courses.

Left to right, James McFarland, executive director of the Tulane Energy Institute; Geoff Parker, director of the institute; Angelo DeNisi, dean of the Freeman School; Frank Dodaro, manager of pricing processes at ConocoPhillips; Sherri B. Thomas, director of campus recruiting at ConocoPhillips; David...

HCA chief highlights Tulane Business Forum

October 20, 2008

The most innovative idea in the world isn't worth a nickel if you don't execute it properly.

That was the central message of Richard M. Bracken, president and COO of Hospital Corp. of America, the world's largest private operator of health care facilities, in his keynote luncheon address at the 29th annual Tulane Business Forum.

The forum, an annual presentation of the Tulane Association of Business Alumni, took place on Friday, Oct. 17, at the Hilton New Orleans Riverside. More than 700 local business leaders attended this year's event.

The theme of this year's...

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Students meet the "Oracle of Omaha"

October 20, 2008
Peter Ricchiuti led a group of 27 Freeman School students to Omaha on Oct. 17 to meet with billionaire investor Warren Buffett.

Billionaire investor Warren Buffett shared his thoughts on the future of Wall Street, the upcoming presidential election and what he looks for

in an investment with a group of 27 Freeman School students during a two-hour question-and-answer session at the headquarters of Berkshire Hathaway Inc.

The students traveled to Omaha, Neb., on Oct. 17 to meet Buffett, chairman and CEO of Berkshire Hathaway Inc., tour two of his companies, and enjoy lunch...

Tulane Business Forum preview

September 26, 2008

Richard M. Bracken, president and COO of HCA, the world's largest private operator of health care facilities, highlights a wide-ranging lineup of speakers scheduled to present at the 29th annual Tulane Business Forum.

This year's forum, which will take place on Friday, Oct. 17, at the Hilton New Orleans Riverside, focuses on the theme of innovation, a topic that forum co-chair Keith Crawford says is relevant to all businesses regardless of size or industry.

"Innovation can be found in some unlikely places," says Crawford, a management consultant and chief financial officer...

Entrepreneurship program ranked among nation's best

September 09, 2008

For the third straight year, Entrepreneur magazine and The Princeton Review have named Freeman one of the nation's top business schools for entrepreneurs.

The Freeman School was ranked 17th on this year's list of the Top 25 Graduate Programs for entrepreneurs. The ranking appears in the October issue of Entrepreneur.

"This ranking reflects our commitment to providing students with the practical skills, real-world experience and inspiration to fulfill their aspirations to start and build companies that make the world a better place," said John Elstrott, clinical professor of...

Freeman jumps in latest U.S. News survey

September 01, 2008

The Freeman School jumped five spots to No. 43 in the latest U.S. News & World Report ranking of undergraduate business programs. The ranking appeared in the magazine's Sept. 1, 2008, issue.

"This is great news for the Freeman School and the undergraduate program, but as always we must be cautious about putting too much weight in this or any other ranking," said Angelo DeNisi, dean of the Freeman School. "Our true focus continues to be making the program the best it can be regardless of rankings."

The ranking was based on a spring 2008 survey of deans and senior faculty...

AméricaEconomía ranks MBA program 24th in the world

August 26, 2008

In its latest survey of global MBA programs, Latin American business magazine AméricaEconomía has ranked the Freeman School's MBA program 24th in the world and 15th among U.S. business schools. The ranking, a jump of two spots over last year's position, appears in the August 2008 issue.

"I think this ranking reflects the breadth of our activities throughout the region," said Angelo DeNisi, dean of the Freeman School. "Between our Global Leadership Module, the Global MBA option, and our international executive and PhD programs, the Freeman School has become one of the premier U.S....

Partisan politics fuels energy debate

July 29, 2008

America's energy policy took center stage at a special congressional debate hosted by the Freeman School's Entergy-Tulane Energy Institute, but despite the organizers' goal of fostering a constructive dialog between parties, the participants in large part stuck to familiar partisan scripts.

"America is addicted to oil, but instead of developing new energy sources, the Republicans are demanding more drilling," proclaimed Rep. Bart Stupak (D-Mich). "We can't drill our way out of high prices. We need to develop alternative energy sources beyond drilling to reduce energy prices and...

Four alums make DiversityMBA Top 100

July 15, 2008

Four Freeman School alumni are among the outstanding young executives to make the latest DiversityMBA Magazine list of the Top 100 Under 50 Diverse Executive Leaders. The annual survey of minority executives was featured in the magazine's summer 2008 issue.

Earning the honor were Bryan Brown (MBA '93), partner with Porter & Hedges; Timothy W. Goodly (MBA '95), senior vice president for human resources at CNN Worldwide; Eric Lopez (MBA '99), vice president for key accounts and national Hispanic sales and marketing at National Life Group; and Vijay Parmar (MBA '88), founder,...

Timing of messages key to successful product launch, researchers say

July 07, 2008

Innovators take note: If you're thinking of launching a revolutionary new product, plan a two-phased marketing strategy that first emphasizes the product's benefits and later focuses on the practical aspects of using it. That's the most effective means of getting consumers to buy a new product, according to a recent article co-authored by researchers at the Freeman School.

"Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulations," by marketing professors Mita and Harish Sujan, assistant marketing professor Manish Kacker, and Raquel...