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Research Notes: Yumei He
Yumei He's paper “Real-Time Sales Data, Streamer Improvisation, and Sales Performance: Evidence from Live-Stream Selling,” co-authored with Ni Huang (University of Miami), Lingli Wang (Renmin University of China) and Yan Sun (Alibaba Group), was accepted for publication in MIS Quarterly. He is an assistant professor of management science.
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