Fox Business: Costly Vaccines Linked to False Sense of Security?
From Fox Business, Feb. 7, 2013
What's in a price? When it comes to medicines, the cost could affect your health and well-being, according to Janet Schwartz, assistant professor of marketing at the A. B. Freeman School of Business at Tulane University in New Orleans. A recent study found in the Journal of Consumer Research, “Goods: Changing the price of medicine influences perceived health risk,” by Schwartz and Adriana Samper of the W.P. Carey School of Business at Arizona State University, found that the cost of a medication directly impacts how consumers view their risk of catching an illness associated with the medicine.
To read the entire article, visit FoxBusiness.com.
Interested in advancing your education and/or career? Learn more about Freeman’s wide range of graduate and undergraduate programs. Find the right program for you.
Recommended Reading
- Daniel Mochon: Navigating the Noise
- Matthew Higgins: The Strategy of Innovation
- Pierre Conner: The Future of Energy Is Now
- What Can You Do With a Business Analytics Degree?
- Ukrainian scholar to discuss economic impacts of war
- Join the Freeman School for Homecoming 2012
- Burkenroad Symposium tackles ethics of social media
- Burkenroad Symposium to explore ethics and social media
Other Related Articles
- CNET: I Asked AI Chatbots About Problem Gambling. Then They Gave Me Betting Advice
- Three honored with Freeman teaching awards
- Freeman researcher helps create open-source AI that rivals industry leaders
- Tulane Energy Institute gets major gift from Templeton family, new name for Trading Center
- Research Notes: Daniel Mochon
- Tulane launches technology ethics course bridging science, business and the humanities
- Forbes: AI Eating Tech And Other Jobs? It’s A Matter Of Perspective
- Techstrong.ai: Musk Sues OpenAI, Apple For ‘Anticompetitive Scheme’
