CNBC: Meatballs and DIY bookcases - The psychology behind Ikea's iconic success

Associate Professor of Marketing Daniel Mochon was featured in a CNBC story about the psychology underlying Ikea's business success. The story references Mochon's research on the Ikea effect, a phenomenon in which one overvalues something he or she has created, and includes a quote from an interview he did with Shankar Vedantam, host of NPR's “Hidden Brain” podcast.
Imagine that you built a table. Maybe it came out a little bit crooked. Probably your wife or your neighbor would see it for what it is, you know, probably a shoddy piece of workmanship. But to you, that table might seem really great because you’re the one who created it. It is the fruit of your labor, and that is really the idea behind the ‘Ikea effect.’
To read the story in its entirety, visit cnbc.com:
https://www.cnbc.com/2019/10/05/psychology-behind-ikeas-huge-success.html
Interested in advancing your education and/or career? Learn more about Freeman’s wide range of graduate and undergraduate programs. Find the right program for you.
Recommended Reading
- Daniel Mochon: Navigating the Noise
- Matthew Higgins: The Strategy of Innovation
- Pierre Conner: The Future of Energy Is Now
- What Can You Do With a Business Analytics Degree?
- Ukrainian scholar to discuss economic impacts of war
- Join the Freeman School for Homecoming 2012
- Burkenroad Symposium tackles ethics of social media
- Burkenroad Symposium to explore ethics and social media
Other Related Articles
- Research Notes: Daniel Mochon
- Tulane launches technology ethics course bridging science, business and the humanities
- Forbes: AI Eating Tech And Other Jobs? It’s A Matter Of Perspective
- Techstrong.ai: Musk Sues OpenAI, Apple For ‘Anticompetitive Scheme’
- HR Brew: Disclosing CEO-to-worker pay ratios made employees happier with their compensation
- Lepage Center and UNO announce entrepreneurship fellows program
- Research Notes: Yumei He
- NOLA.com: Your online searches might be biased from the start. A Tulane professor studied the reason