Skip to main content
Home
  • Apply
  • Admissions Events
  • Visit
  • Giving
Menu

Information for

  • Prospective Students
  • Current Students
  • Faculty & Staff
  • Alumni
  • Employers
  • Visitors
  • Apply
  • Admissions Events
  • Visit
  • Giving

University Info

Primary Navigation

  • News
  • Faculty & Research
  • In the Media
  • Events
  • Freeman Magazine

Account Login

  • EMAIL
  • GIBSON ONLINE
  • MYTULANE
|
Research

Research Notes: Diego Bufquin

July 18, 2025
View PDF
Diego Bufquin square headshot

Diego Bufquin's paper “Exploring the Relationship Between Brand Coolness, Brand Personality, Brand Identity, and Purchase Intentions Through the Lens of Wine,” co-authored with Marco W.W. Nutta, Robin M. Back and Jeong-Yeol Park, was accepted for publication in Journal of Wine Research. Bufquin is a professor of practice in management and director of the Hospitality Certificate program.

Discover the exciting opportunities with Freeman’s undergraduate programs. Learn more about all undergraduate majors, minors and certificates offered.

Recommended Reading

  • Matthew Higgins: The Strategy of Innovation
  • Meet the MBA Class of ’26: Joshua Christian
  • What Can You Do With a Business Analytics Degree?
  • Carol Lavin Bernick to deliver 2025 R.W. Freeman Distinguished Lecture
  • Diego Bufquin
  • Ukrainian scholar to discuss economic impacts of war
  • Sports takes the spotlight at Tulane Business Forum

Other Related Articles

  • Quartz: Companies that replace workers with AI ‘risk mediocrity,’ expert warns
  • BBC News: ChatGPT will soon allow erotica for verified adults, says OpenAI boss
  • Tulane launches technology ethics course bridging science, business and the humanities
  • Techstrong.ai: Musk Sues OpenAI, Apple For ‘Anticompetitive Scheme’
  • New Orleans CityBusiness: Maximizing AI’s potential requires employee training
  • Freeman welcomes new faculty for 2025-26
  • Research Notes: Michael Burke
  • Research Notes: Cameron Verhaal

Goldring/Woldenberg Business Complex
7 McAlister Drive
New Orleans, LA 70118

Contact & Directions

Freeman

  • Academics
  • Admissions
  • The Freeman Experience
  • Faculty & Research
  • News & Stories
  • Connect with Freeman

User menu

  • Students
  • Faculty/Staff
  • Giving
  • Library
  • Tulane
  • Equal Opportunity Statement
Home
Privacy
Accessibility
Copyright