Harvard Business Review

Social media managers who think that simply building up followers on Facebook is enough to boost a brand’s sales may not “like” a new Tulane University study featured in Harvard Business Review.

From HBR.org, Nov. 8, 2013:Ralph Maurer, professor of practice and interim executive director of the Levy-Rosenblum Institute for Entrepreneurship, co-authored an article for the HBR Blog Network about how Tulane School of…