Research Notes: Mark Ratchford

Square head shot of Mark Ratchford

Mark Ratchford's paper "Status Quo Bias and Poaching Avoidance in Selecting Strategic Alliance Partners,” co-authored with Dipankar Chakravarti and Atanu R. Sinha, has been accepted for publication in Experimental Economics. Ratchford is a professor of practice in marketing.

Interested in advancing your education and/or career? Learn more about Freeman’s wide range of graduate and undergraduate programs. Find the right program for you.