Research

New research from a Freeman School professor finds that adding a human face and personal profile to social media customer service can significantly boost customer satisfaction and reduce complaints.

Claire Senot and Yatish Hegde’s article “Distribution of Ophthalmologists and Optometrists in the US,” co-authored with Dr. Peter Kastl (MBA ’24), was accepted for publication in JAMA Ophthalmology.

Shuhua Sun's paper "How and For Whom Using Generative AI Affects Creativity: A Field Experiment” was selected as an APA Editor's Choice article for December 2025.

Yang Pan’s paper “Unveiling the Human Touch: Enhancing Customer Satisfaction through Personalized Profiles of Social Media Customer Service Agents” has been accepted for publication in Production and Operations…

Alissa Bilfield contributed the chapter "Women Smallholder Farmers Growing Beverage Crops" to Women and Smallholder Farming: Addressing Global Inequities in Agriculture, which was published in September 2025 by…

A Freeman School of Business professor is part of a research team behind a new large language model (LLM) that delivers comparable performance to leading proprietary AI systems while offering something they don’t: complete…

Daniel Mochon's paper "Can reminder emails compel Americans to save? A two-million person megastudy” has been accepted for publication in PNAS Nexus.

Yumei He's paper “Real-Time Sales Data, Streamer Improvisation, and Sales Performance: Evidence from Live-Stream Selling” was accepted for publication in MIS Quarterly.

Michael Burke’s book A Workplace Safety Approach to Good Health: Interdisciplinary Insights for Sustainable Development was published in August 2025 by Palgrave Macmillan and Springer Nature as part of its…

Cameron Verhaal's paper "Conquering the Divide? The Role of Political Polarization in the Destigmatization of a U.S. Medical Marijuana Platform Market” has been accepted for publication in the Journal of Management…

Christine Smith’s paper “Do Academic Honesty Statements Work?,” co-authored with James Alm, Patrick Button and Toni Weiss, was accepted for publication in Journal of Economic Education.

Paulo Goes' paper “All That Glitters Is Not Gold: The Impact of Certification Test Costs in Online Labor Markets,” co-authored with Jiaru Bai, Qiang Gao and Mingfeng Lin, has been accepted for publication in Information…

Diego Bufquin's paper “Exploring the Relationship Between Brand Coolness, Brand Personality, Brand Identity, and Purchase Intentions Through the Lens of Wine” was accepted for publication in Journal of Wine Research…

Ian Ho's paper “Game of Brainstorm: The Impact of a Badge System on Knowledge Sharing,” co-authored with Lei Wang and Yifan Zhang, was accepted for publication in Information Systems Research.

Karen Foust's paper “Gender Representation in Case Study Research,” co-authored with Ann Hackert and Jessica A. Magaldi, was accepted for publication in Business Case Journal.

Lisa LaViers' paper "CEO Pay Ratio Disclosures and Changes in Employee Pay Satisfaction," co-authored with Mary Ellen Carter, Jason Sandvik and Da Xu, has been accepted for publication at Management Science.

Amanda Heitz’s paper “Bank Monitoring with On-Site Inspections,” co-authored with Chris Martin and Alex Ufier, was accepted for publication in The Journal of Finance.

A new study led by Tulane University researchers reveals that generative AI tools, such as ChatGPT, can enhance employees' creativity — but only if they know how to think critically about their own work and utilize the tools…

Consumers often turn to online reviews to decide where to shop, eat or book services, but a new Freeman study finds that star ratings might be influenced by something other than product quality — the size of the company.

Trevor Young's paper "Systematic Mispricing of Speculative Stocks and the Cross-Sectional Risk-Return Tradeoff,” co-authored with Justin Birru and Hannes Mohrschladt, has been accepted for publication in Management…

Chris Lipp's article "Leading with Personal Power: Gaining Respect Through Courage, Vision and Trust" was published in the summer 2025 issue of Leader to Leader, a journal of the Frances Hesselbein Leadership Forum…

In an era defined by polarized views on everything from public health to politics, a new study offers insight into why people may struggle to change their minds—especially when they turn to the internet for answers.

A new study by the Freeman School's Claire Senot suggests that adding personal identifiers to voluntary service interactions has the potential to significantly increase participation in activities that have societal benefits…

Yongseok Kim's paper “Private Equity in the Hospital Industry,” co-authored with Janet Gao and Merih Sevilir, has been accepted for publication in Journal of Financial Economics.

Shuhua Sun's paper “How and For Whom Using Generative AI Affects Creativity: A Field Experiment,” co-authored with Angelina Zhuyi Li, Maw Der Foo, Jing Zhou and Jackson G. Lu, has been accepted for publication in Journal…