Scientific Inquirer: Why Searching for Truth Online Might Be Making Us More Biased
Eugina Leung, assistant professor of marketing, was interviewed by Scientific Inquirer about her reserach that found search engine users tend to end up reinforcing their own beliefs and biases due to the search terms they use.
“Search engines like Google or ChatGPT are engineered to deliver the most relevant results for the specific words you used. So, a search for ‘dangers of caffeine’ will return a list of articles about its negative effects. The algorithm is doing its job perfectly, but the result is a narrow slice of information that matches the bias in your original query.”
To read the article in its entirety, visit scientificinquirer.com:
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