Marketing

So it turns out there’s a reason why you could never throw out that wobbly old bookcase you put together in college. Call it the Ikea effect. Assistant Professor of Marketing Daniel Mochon says consumers tend to value self-…

When Barnes & Noble announced a nationwide marketing plan contest to help promote Nook Study, its new digital textbook reading software, a team of Tulane marketing students stepped up to the challenge, developing a set…

The hopes of three Freeman School students are riding on recycling in a national marketing competition. Freeman School students Amanda Diamond, Carly O’Meara and Beckie Warren, left to right, are traveling to locations…

Up-and-coming singer-songwriter Sami Khan (BSM '11) plans to make music his full-time job when he graduates in May, but that doesn’t mean the Freeman School senior is turning his back on business. Khan hopes to use the…

The Freeman School has appointed six new tenure-track faculty members for the 2010-11 academic year. Cynthia E. Devers joins the Freeman School as an associate professor of management. Devers received her…

Energy Future Holdings Corp., formerly TXU Corp., is a Dallas-based, privately held energy company with a portfolio of competitive and regulated energy subsidiaries. TXU Energy, Luminant and Oncor, EFH's primary businesses,…

GradeUs, a mobile marketing firm founded by Freeman alums Greg Woolverton (BSM '85, MBA '89) and Rob Mouton (BSM '85, MBA/JD '89), recently completed a text-based mobile marketing program at 10 Sonic stores in southwestern…

Innovators take note: If you're thinking of launching a revolutionary new product, plan a two-phased marketing strategy that first emphasizes the product's benefits and later focuses on the practical aspects of using it.…