Marketing

Assistant Professor of Marketing Daniel Mochon received the Society for Consumer Psychology’s 2015 C.W. Park Outstanding Contribution to the Field Award for his paper “The IKEA effect: When labor leads to love.” The award…

If Friday the 13th finds you being a little more careful than usual, you’re likely one of the millions of Americans who consider themselves to be at least a little superstitious. The Freeman School's Eric Hamerman says…

Eric Hamerman’s paper “Reliance on Luck: Identifying Which Achievement Goals Elicit Superstitious Behavior,” co-authored with Carey Morewedge, associate professor of marketing at Boston University School of Management, has…

Last year, students in a Freeman School marketing class worked with officials from Fox Sports New Orleans to help develop a marketing campaign for the network’s coverage of Louisiana high school sports. This year, Fox Sports…

Mita Sujan’s paper “Temporal mindsets and self-regulation: The motivation and implementation of self-regulatory behaviors” has been accepted for publication in the Journal of Consumer Psychology. The paper, co-authored with…

When it comes to business scandals, names like Madoff, Leman and Enron are top of mind. But why do people misbehave in the marketplace? That was the subject of a conference on Friday (Oct. 10) at the A. B. Freeman School of…

A class of students at the A. B. Freeman School of Business delivered their final presentations on Friday (Dec. 6), but these projects were for more than just a grade. They were to see which team would earn the right to have…

From WSJ.com, Nov. 25, 2013: And while such superstitions can be broken, says Dr. Johar, it often takes a lot of negative evidence before people are willing to part with their lucky rituals. That's because they “provide some…

Emily Rosenzweig’s paper “The Performance Heuristic: A Misguided Reliance on Past Success When Predicting Future Prospects for Improvement” has been accepted for publication in the Journal of Experimental Psychology:…

From Bankrate, Sept. 11, 2013Bankrate’s Jay MacDonald spoke to Assistant Professor of Marketing Janet Schwartz, an expert on the consumer experience of health care, for her reaction to a new survey on Obamacare.Schwartz…

From Scientific American, June 17, 2013: Janet Schwartz, assistant professor of marketing at the Freeman School and an expert on the intersection of marketing and public policy with regard to health care, co-authored a…

Daniel Mochon recently had two papers accepted for publication. Mochon’s paper “Single option aversion” was accepted for publication in Journal of Consumer Research, and his paper “Anchoring in sequential judgments…

For almost 30 years, the Periwinkle Foundation has offered children with cancer one of the most powerful healing therapies in existence: Fun. The Periwinkle Foundation hosts a summer camp and other programs for children with…

Eric Hamerman’s paper “Conditioned Superstition: Desire for Control and Consumer Brand Preferences,” co-authored with Gita Johar, professor of business at Columbia University, has been accepted for publication in the …

From Fox Business, Feb. 7, 2013 What's in a price? When it comes to medicines, the cost could affect your health and well-being, according to Janet Schwartz, assistant professor of marketing at the A. B. Freeman School of…

From NPR.org, Feb. 6, 2013 NPR’s Shankar Vedantam interviewed Daniel Mochon, assistant professor of marketing, for a Morning Edition segment about Mochon’s research into the so-called Ikea Effect. "Imagine that, you know,…

When it comes to calculating their odds of getting the flu, consumers look to an unlikely gauge – the price of the flu shot – to measure their risk, according to a new study co-authored by a Freeman School researcher. Janet…

Janet Schwartz’s paper “Price Inferences for Sacred vs. Secular Goods: Changing the Price of Medicine Influences Perceived Health Risk” has been accepted for publication in the Journal of Consumer Research. Schwartz…

On a recent Friday morning, about a dozen undergraduate students gathered in a computer lab in the business school where they were directed to a website and asked to make various choices—everything from what to order for…

If there was an overriding theme at this year’s Burkenroad Symposium, “Taming the Dragon: The Ethics of Doing Business in the World of Social Media,” panelist David Vinjamuri summed it up best. Burkenroad Institute Director…

Studies have shown fast-food calorie postings do little to deter diners from overeating. A better approach may be for restaurants to simply ask consumers if they’d like smaller portions, according to new research by a…

Now that it’s easier than ever for companies to engage their customers via social media, it’s also easier than ever to get burned in 140 characters or less. Just ask Bank of America, Netflix, Kenneth Cole or any other famous…

So it turns out there’s a reason why you could never throw out that wobbly old bookcase you put together in college. Call it the Ikea effect. Assistant Professor of Marketing Daniel Mochon says consumers tend to value self-…

When Barnes & Noble announced a nationwide marketing plan contest to help promote Nook Study, its new digital textbook reading software, a team of Tulane marketing students stepped up to the challenge, developing a set…

The hopes of three Freeman School students are riding on recycling in a national marketing competition. Freeman School students Amanda Diamond, Carly O’Meara and Beckie Warren, left to right, are traveling to locations…