Marketing

From Scientific American, June 17, 2013: Janet Schwartz, assistant professor of marketing at the Freeman School and an expert on the intersection of marketing and public policy with regard to health care, co-authored a guest blog for…

Daniel Mochon recently had two papers accepted for publication. Mochon’s paper “Single option aversion” was accepted for publication in Journal of Consumer Research, and his paper “Anchoring in sequential judgments,” co-…

For almost 30 years, the Periwinkle Foundation has offered children with cancer one of the most powerful healing therapies in existence: Fun. The Periwinkle Foundation hosts a summer camp and other programs for children with cancer.…

Eric Hamerman’s paper “Conditioned Superstition: Desire for Control and Consumer Brand Preferences,” co-authored with Gita Johar, professor of business at Columbia University, has been accepted for publication in the Journal of…

From Fox Business, Feb. 7, 2013 What's in a price? When it comes to medicines, the cost could affect your health and well-being, according to Janet Schwartz, assistant professor of marketing at the A. B. Freeman School of Business at…

From NPR.org, Feb. 6, 2013 NPR’s Shankar Vedantam interviewed Daniel Mochon, assistant professor of marketing, for a Morning Edition segment about Mochon’s research into the so-called Ikea Effect. "Imagine that, you know, you built a…

When it comes to calculating their odds of getting the flu, consumers look to an unlikely gauge – the price of the flu shot – to measure their risk, according to a new study co-authored by a Freeman School researcher. Janet…

Janet Schwartz’s paper “Price Inferences for Sacred vs. Secular Goods: Changing the Price of Medicine Influences Perceived Health Risk” has been accepted for publication in the Journal of Consumer Research. Schwartz, assistant…

On a recent Friday morning, about a dozen undergraduate students gathered in a computer lab in the business school where they were directed to a website and asked to make various choices—everything from what to order for dessert to…

If there was an overriding theme at this year’s Burkenroad Symposium, “Taming the Dragon: The Ethics of Doing Business in the World of Social Media,” panelist David Vinjamuri summed it up best. Burkenroad Institute Director Adrienne…

Studies have shown fast-food calorie postings do little to deter diners from overeating. A better approach may be for restaurants to simply ask consumers if they’d like smaller portions, according to new research by a Freeman School…

Now that it’s easier than ever for companies to engage their customers via social media, it’s also easier than ever to get burned in 140 characters or less. Just ask Bank of America, Netflix, Kenneth Cole or any other famous brands who…

So it turns out there’s a reason why you could never throw out that wobbly old bookcase you put together in college. Call it the Ikea effect. Assistant Professor of Marketing Daniel Mochon says consumers tend to value self-made…

When Barnes & Noble announced a nationwide marketing plan contest to help promote Nook Study, its new digital textbook reading software, a team of Tulane marketing students stepped up to the challenge, developing a set of tactics…

The hopes of three Freeman School students are riding on recycling in a national marketing competition. Freeman School students Amanda Diamond, Carly O’Meara and Beckie Warren, left to right, are traveling to locations across the…

Up-and-coming singer-songwriter Sami Khan (BSM '11) plans to make music his full-time job when he graduates in May, but that doesn’t mean the Freeman School senior is turning his back on business. Khan hopes to use the marketing skills…

The Freeman School has appointed six new tenure-track faculty members for the 2010-11 academic year. Cynthia E. DeversCynthia E. Devers joins the Freeman School as an associate professor of management. Devers received…

Energy Future Holdings Corp., formerly TXU Corp., is a Dallas-based, privately held energy company with a portfolio of competitive and regulated energy subsidiaries. TXU Energy, Luminant and Oncor, EFH's primary businesses, serve the…

GradeUs, a mobile marketing firm founded by Freeman alums Greg Woolverton (BSM '85, MBA '89) and Rob Mouton (BSM '85, MBA/JD '89), recently completed a text-based mobile marketing program at 10 Sonic stores in southwestern Louisiana.…

Innovators take note: If you're thinking of launching a revolutionary new product, plan a two-phased marketing strategy that first emphasizes the product's benefits and later focuses on the practical aspects of using it. That's the…