Research Notes: Emily Rosenzweig

Research

October 15, 2013

This is Emily Rosenzweig with the Tulane Business School.

Emily Rosenzweig’s paper “The Performance Heuristic: A Misguided Reliance on Past Success When Predicting Future Prospects for Improvement” has been accepted for publication in the Journal of Experimental Psychology: General. The paper was co-authored with Clayton Critcher, assistant professor of marketing at the University of California - Berkeley's Haas School of Business. Rosenzweig is an assistant professor of marketing at Tulane University’s A. B. Freeman School of Business.

Research Notes: Emily Rosenzweig

Tulane study finds better way for stores to get consumers to ‘stock up’ on sales

New study sheds light on consumers’ retail pricing strategy preferences

Freeman School receives $5 million gift to launch Schwartz Family Center for Experiential Business Learning

Research Notes: Chris Hydock

Study shows human presence in venue photos can turn off viewers