Management Science

New research from a Freeman School professor finds that adding a human face and personal profile to social media customer service can significantly boost customer satisfaction and reduce complaints.

Claire Senot and Yatish Hegde’s article “Distribution of Ophthalmologists and Optometrists in the US,” co-authored with Dr. Peter Kastl (MBA ’24), was accepted for publication in JAMA Ophthalmology.

Yang Pan’s paper “Unveiling the Human Touch: Enhancing Customer Satisfaction through Personalized Profiles of Social Media Customer Service Agents” has been accepted for publication in Production and Operations…

Yumei He, assistant professor of management science, was interviewed by CNET for a story about problems with how AI chatbots respond to queries.

At the September meeting of the A. B. Freeman School of Business faculty, Yumei He, Jeff Salyers and Claire Senot were honored with 2025 Dean’s Excellence in Teaching Awards.

A Freeman School of Business professor is part of a research team behind a new large language model (LLM) that delivers comparable performance to leading proprietary AI systems while offering something they don’t: complete…

Yumei He's paper “Real-Time Sales Data, Streamer Improvisation, and Sales Performance: Evidence from Live-Stream Selling” was accepted for publication in MIS Quarterly.

Paulo Goes' paper “All That Glitters Is Not Gold: The Impact of Certification Test Costs in Online Labor Markets,” co-authored with Jiaru Bai, Qiang Gao and Mingfeng Lin, has been accepted for publication in Information…

Ian Ho's paper “Game of Brainstorm: The Impact of a Badge System on Knowledge Sharing,” co-authored with Lei Wang and Yifan Zhang, was accepted for publication in Information Systems Research.

Paulo Goes, Dean and Debra and Rick Rees Professor of Business, contributed an article to AACSB Insights on incorporating AI into business education.

Eric Smith, professor of practice and associate director of the Tulane Energy Institute, contributed a guest column to NOLA.com on opportunities for Louisiana to become a leader in the production of blue hydrogen.

A new study by the Freeman School's Claire Senot suggests that adding personal identifiers to voluntary service interactions has the potential to significantly increase participation in activities that have societal benefits…

Claire Senot's paper “Hold Me Accountable: Anonymity and Prosocial Behavior in Services,” co-authored with Rob Glew (McGill University), has been accepted for publication in Manufacturing & Service Operations…

Yumei He's paper "Artificial Intelligence (AI) Assistant in Online Shopping: A Randomized Field Experiment on a Livestream Selling Platform,” co-authored with Lingli Wang, Ni Huang, Xinhua Guo, De Liu, Yan Sun, and Guoqing…

As Morton A. Aldrich Professor in Business and associate professor of management science, Claire Senot incorporates a strong analytics focus throughout the Master of Business Administration degree programs.

Osman Kazan, professor of practice in management science and director of business analytics, was interviewed by WGNO-TV about the rising price of cabbage, a staple of St. Patrick's Day parades and celebrations. “Because of…

Osman Kazan, professor of practice and director of the Master of Business Analytics program, was interviewed by Fox News for a story about the effect of high egg prices on king cake makers.

In a new paper, Assistant Professor of Management Science Hongseok Jang investigates how suppliers should navigate their presence on online retail platforms. His paper, “Supplier Encroachment through Online Marketplaces” is…

Osman Kazan, professor of practice in management science and director of the Master of Business Analytics program, was interviewed by The National Desk for a story about Waffle House's decision to add an egg surcharge to its…

Business analysts play an increasingly important role in today’s economy. But what can you do with a business analytics degree and where can it take you?

At the May meeting of the A. B. Freeman School of Business faculty, Dean Paulo Goes announced the following faculty members as recipients of 2024 research awards.

The A. B. Freeman School of Business at Tulane University is pleased to announce the appointment of 11 new faculty members for the 2023-24 academic year. The appointments, which were effective July 1, include four tenure-…

The A. B. Freeman School of Business is pleased to announce the appointment of five faculty members for the 2022-23 academic year. The appointments, which were effective July 1, include four tenure-track assistant professors…

In a forthcoming paper, Assistant Professor of Finance Amanda Heitz finds that politically connected firms experience fewer enforcement actions and receive smaller regulatory fines than similar unconnected firms.

Rakesh Mallipeddi's paper “A Framework for Analyzing Influencer Marketing in Social Networks: Selection and Scheduling of Influencers,” co-authored with Subodha Kumar, Chelliah Sriskandarajah and Yunxia Zhu, has been…