Forbes: Musk's Petition Giveaway Just A Really Expensive Election Promotion

Rob Lalka, Albert R. Lepage Professor in Business, was interviewed by Forbes for a story about Elon Musk's plan to give away $1 million a day to voters in key swing states who sign a petition pledging support for the First and Second Amendments. The plan was revealed to be not a lottery but a promotion for Donald Trump in which the recipients were pre-vetted to ensure their values align with Musk's super PAC.
"As we just learned, winners weren't chosen randomly but were instead hand-picked as paid spokespeople," said Lalka. "Philadelphia's District Attorney, who has sued Musk's PAC for illegal activities, has called it 'political marketing masquerading as a lottery.' But this tactic wasn't dreamt up overnight. The 'growth hacking ' that fueled PayPal's explosive growth decades ago seems to have been repurposed this year as a headline-grabbing political strategy."
To read the story in its entirety, visit forbes.com:
Interested in advancing your education and/or career? Learn more about Freeman’s wide range of graduate and undergraduate programs. Find the right program for you.
Recommended Reading
- Rob Lalka
- Ukrainian scholar to discuss economic impacts of war
- Greenbaum and Altman to be honored as Entrepreneurs of the Year
- Tulane Business Plan Competition seeks conscious capitalists
- Business Plan Competition winners have a bright idea
- Finalists announced for 2010 Tulane Business Plan Competition
Other Related Articles
- New Orleans CityBusiness: Maximizing AI’s potential requires employee training
- CNBC: President Trump signs GENIUS Act, creating stablecoin regulatory framework
- Harvard Business Review: 5 Ways Leaders Can Communicate Power
- PsyPost: Scientists show how you’re unknowingly sealing yourself in an information bubble
- Scientific Inquirer: Why Searching for Truth Online Might Be Making Us More Biased
- WVUE Fox 8: How the Middle East conflict is affecting oil prices
- AACSB Insights: Reinventing Teamwork - AI in the Business Classroom
- The National Desk: CBS investigation finds hundreds of Meta platforms with ‘Nudify’ advertisements