USA Today: Value meal wars continue in 2025
Chris Hydock, assistant professor of marketing, was interviewed by USA Today for a story about the growth of "value meals" at quick-service restaurants.
"Consumers are continuing to feel the sting of inflation and so more than half of Americans are eating out less than they used to," Christopher Hydock, a professor at Tulane University’s School of Business, who specializes in consumer experience and retail pricing, told USA TODAY.
To read the story in its entirety, visit usatoday.com:
