Marketing

At the September meeting of the A. B. Freeman School of Business faculty, Yumei He, Jeff Salyers and Claire Senot were honored with 2025 Dean’s Excellence in Teaching Awards.

Daniel Mochon's paper "Can reminder emails compel Americans to save? A two-million person megastudy” has been accepted for publication in PNAS Nexus.

As an associate professor of marketing, Daniel Mochon applies a long-term fascination with judgement and decision-making in the context of consumer behavior and the products and services people choose to manage their lives…

Eugina Leung, assistant professor of marketing, was interviewed by NOLA.com about her research finding that search engine users tend to reinforce their own beliefs and biases as a result of the search terms they use.

Tulane University’s A. B. Freeman School of Business is pleased to announce the addition of eight new tenure-system faculty members for the 2025-26 academic year.

Eugina Leung, assistant professor of marketing, was interviewed by PsyPost for a story about her research on how people's prior beliefs are often reinforced by the search terms they use, trapping them in an informational…

Eugina Leung, assistant professor of marketing, was interviewed by Scientific Inquirer about her research finding that search engine users tend to reinforce their own beliefs and biases as a result of the search terms they…

Eugina Leung, assistant professor of marketing, was interviewed by CNET for a story about her research that search engines tend to reinforce users' existing beliefs due to the search terms they're using.

Consumers often turn to online reviews to decide where to shop, eat or book services, but a new Freeman study finds that star ratings might be influenced by something other than product quality — the size of the company.

At the May meeting of the A. B. Freeman School of Business faculty, Dean Paulo Goes recognized four professors with 2025 research awards.

Eugina Leung, assistant professor of marketing, was interviewed for a CBC Radio story about the public’s vulnerability to online bias, misinformation and manipulation.

In an era defined by polarized views on everything from public health to politics, a new study offers insight into why people may struggle to change their minds—especially when they turn to the internet for answers.

"Being a supplemental instructor for financial accounting was one of the most fulfilling activities I did during my time at Tulane," says Emma Stenzel (BSM '25).

"I aim to enter the agricultural or wellness industry, creating a business focused on sustainable farming and wellness products and promoting health and sustainability," says Coco-Chanel Naa Amakai Quaye (BSM '25).

"My portfolio is a reflection of the hands-on experience I’ve gained through coursework, internships and personal projects," says Derrick Leonard (BSM '25).

"I’m actively pursuing opportunities in New York City or Miami in a dynamic, strategy-driven role that leverages my leadership experience, analytical skills and passion for innovation," says Eden Roth (BSM '25).

Mark Ratchford's paper "Status Quo Bias and Poaching Avoidance in Selecting Strategic Alliance Partners,” co-authored with Dipankar Chakravarti and Atanu R. Sinha, has been accepted for publication in Experimental…

Jeff Salyer’s Strategic Brand Management class is bringing PMBA students face-to-face with experienced sales and marketing professionals and giving them a look at how these teams operate in real-life business contexts.As…

Chris Hydock, assistant professor of marketing, was interviewed by AdAge for a story about how tariffs are influencing advertising.

Marketing executives are key players in today’s competitive global economy. Learn about chief marketing officer salaries, responsibilities, and qualifications.

Carol Lavin Bernick (NC ’74), CEO of Polished Nickel Capital Management and former executive chairman of Alberto Culver, shared candid insights on leadership, corporate culture and family succession as the…

Miami Dolphins All-Pro tackle Terron Armstead was one of three sports business professionals who shared their insights with students and guests at the inaugural Tulane Sports Business Conference.

Chris Hydock, assistant professor of marketing, was interviewed by USA Today for a story about the growth of "value meals" at quick-service restaurants.

Business analysts play an increasingly important role in today’s economy. But what can you do with a business analytics degree and where can it take you?

Eugina Leung's paper "The Narrow Search Effect and How Broadening Search Promotes Belief Updating,” co-authored with Oleg Urminsky (University of Chicago), was accepted for publication in Proceedings of National Academy…