Research
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Analyst recommendations have little effect, researcher saysIn a new paper to be published in Journal of Accounting and Economics,…
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Timing of messages key to successful product launch, researchers sayInnovators take note: If you're thinking of launching a revolutionary new product, plan a two-phased marketing strategy that first emphasizes the product's benefits and later focuses on the practical aspects of using it.…
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It's not who you know, but how many...and how different
Bert Cannella has spent several years studying knowledge creation and how new ideas emerge in organizations, and after a good deal of research, one thing appears clear: If you want to stay on the cutting edge, grow and…
