Research
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Study shows 'downsizing' options beat calorie warnings in convincing diners to eat lessStudies have shown fast-food calorie postings do little to deter diners from overeating. A better approach may be for restaurants to simply ask consumers if they’d like smaller portions, according to new research by a…
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Researcher says CEO severance provisions impair stock performanceFOR IMMEDIATE RELEASE Nov. 21, 2011Contact: Ben Haimowitz212-233-6170HHaimowitz@aol.comNew Orleans – When it was reported…
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Love DIY projects? It’s the Ikea effectSo it turns out there’s a reason why you could never throw out that wobbly old bookcase you put together in college. Call it the Ikea effect. Assistant Professor of Marketing Daniel Mochon says consumers tend to value self-…
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Analyst recommendations have little effect, researcher saysIn a new paper to be published in Journal of Accounting and Economics,…
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Timing of messages key to successful product launch, researchers sayInnovators take note: If you're thinking of launching a revolutionary new product, plan a two-phased marketing strategy that first emphasizes the product's benefits and later focuses on the practical aspects of using it.…
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It's not who you know, but how many...and how different
Bert Cannella has spent several years studying knowledge creation and how new ideas emerge in organizations, and after a good deal of research, one thing appears clear: If you want to stay on the cutting edge, grow and…
