Research

Jennifer Merluzzi’s paper “Social Capital in Asia: Investigating Returns to Brokerage in Collectivistic National Cultures” has been accepted for publication in Social Science Research. Merluzzi is an assistant professor of…

Kris Hoang’s paper “How Do Regulatory Reforms to Enhance Auditor Independence Work in Practice?” has been accepted for publication in Contemporary Accounting Research. Hoang, an assistant professor of accounting at Tulane…

Robert S. Hansen’s paper “Are Analysts’ forecasts Informative to the General Public?” has been accepted for publication in Management Science. Hansen, Francis Martin Chair in Business and professor of finance at Tulane…

Janet Schwartz’s paper “Price Inferences for Sacred vs. Secular Goods: Changing the Price of Medicine Influences Perceived Health Risk” has been accepted for publication in the Journal of Consumer Research. Schwartz, assistant…

Studies have shown fast-food calorie postings do little to deter diners from overeating. A better approach may be for restaurants to simply ask consumers if they’d like smaller portions, according to new research by a Freeman School…

FOR IMMEDIATE RELEASE Nov. 21, 2011Contact: Ben Haimowitz212-233-6170HHaimowitz@aol.comNew Orleans – When it was reported recently…

So it turns out there’s a reason why you could never throw out that wobbly old bookcase you put together in college. Call it the Ikea effect. Assistant Professor of Marketing Daniel Mochon says consumers tend to value self-made…

In a new paper to be published in Journal of Accounting and Economics, Robert S.…

Innovators take note: If you're thinking of launching a revolutionary new product, plan a two-phased marketing strategy that first emphasizes the product's benefits and later focuses on the practical aspects of using it. That's the…

Bert Cannella has spent several years studying knowledge creation and how new ideas emerge in organizations, and after a good deal of research, one thing appears clear: If you want to stay on the cutting edge, grow and maintain your…