The British Psychological Society: Your search engine queries also maintain your online echo chamber

Eugina Leung, assistant professor of marketing, was quoted in a story in the British Psychological Association's research publication The Psychologist about her finding that search engines tend to reinforce users' existing beliefs due to the search terms they're using.

"Because AI and large-scale search are embedded in our daily lives, integrating a broader-search approach could reduce echo chambers for millions (if not billions) of users," Leung said in a press release, adding: "Our research highlights how careful design choices can tip the balance in favor of more informed, potentially less polarized societies."

To read the article in its entirety, visit www.bps.org.uk:

https://www.bps.org.uk/research-digest/your-search-engine-queries-also-maintain-your-online-echo-chamber