Forbes: Election 2024: Expect Politician Misinformation To Kick Into High Gear
Rob Lalka, Lepage Professor in Business and executive director of the Lepage Center for Entrepreneurship and Innovation, was interviewed by Forbes for a story about misinformation and the 2024 presidential campaign. Lalka, the author The Venture Alchemists: How Big Tech Turned Profits Into Power, discussed the growing role of social media in amplifying false or misleading information.
"The AI tools now available (cheaply or for free) will supercharge this trend, making it impossible to tell reality from unreality," said Lalka. "The implications are profound. Misinformation can shape public perception, influence voter behavior, and sway the outcome of elections. 'Deepfaked' audio, video, and photos could create false narratives that erode trust in the electoral process, fuel polarization, and undermine trust. We should all come to grips with this fact: the information we are about to see and hear online will seem real but might be purposefully misleading."
To read the story in its entirety, visit forbes.com:
Other Related Articles
- The Times: How Elon Musk dismantled USAid — and what it really means
- The Times-Picayune: Louisiana has struggled to become a high-tech hub. Can it become a key outpost instead?
- Washington Post: Elon Musk tightens grip on federal government as Democrats raise alarms
- The Times-Picayune: As $1B Super Bowl party scene explodes, how corporate events, marketing plays are taking over New Orleans
- The Hill: Jesse Eisenberg, who played Mark Zuckerberg, rips Meta CEO: ‘Why are you not helping people?’
