Research
Social media marketers routinely share photos of people vacationing in exotic locales or attending events at exclusive venues, but new research from a professor at Tulane University’s A. B. Freeman School of Business suggests that those photos of prior customers may actually be driving new customers away.
Musa Caglar’s paper “Public R&D Project Portfolio Selection Under Expenditure Uncertainty,” co-authored with Sinan Gurel, has been accepted for publication in Annals of Operations Research.
Zoe Lu recently had papers accepted for publication in the Journal of the Academy of Marketing Science andthe Journal of Consumer Research.
Michael Burke recently had papers accepted for publication in the Journal of Social Psychology and the Journal of Business and Psychology.
Abhishek Bhardwaj’s paper “Government Investment Stimulus and Household Balance Sheet Externalities”, co-authored with Saptarshi Mukherjee, has been conditionally accepted for publication in the Journal of Financial and Quantitative Analysis (JFQA).
In a study published in Organization Science, Associate Professor of Management Shuhua Sun finds that politically skilled employees in competitive workplace environments can often become targets of social undermining by co-workers.
Freeman School researchers Stephanie Cheng and Yuchen Zhang analyzed 17 years of patent activity in states with medical marijuana laws to determine that the legalization of marijuana has an adverse effect on regional innovation activity.
Ryan Peters’ paper “Intangible Capital in Factor Models” has been accepted for publication Management Science.