Research Notes: Eugena Leung

Eugina Leung’s article “Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior,” co-authored with Gabriele Paolacci (Erasmus University) and Stefano Puntoni (University of Pennsylvania), was selected as a finalist for the 2023 Weitz-Winer-O’Dell Award. Chosen by the Editorial Review Board of the Journal of Marketing Research, the award recognizes the JMR article published five years earlier that has made the most significant, long-term contribution to marketing theory, methodology and/or practice. Leung is an assistant professor of marketing.

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