|
Research Notes: Eugena Leung
Eugina Leung’s article “Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior,” co-authored with Gabriele Paolacci (Erasmus University) and Stefano Puntoni (University of Pennsylvania), was selected as a finalist for the 2023 Weitz-Winer-O’Dell Award. Chosen by the Editorial Review Board of the Journal of Marketing Research, the award recognizes the JMR article published five years earlier that has made the most significant, long-term contribution to marketing theory, methodology and/or practice. Leung is an assistant professor of marketing.
Interested in advancing your education and/or career? Learn more about Freeman’s wide range of graduate and undergraduate programs. Find the right program for you.
Other Related Articles
- Four honored with Freeman research awards
- CBC Radio: The internet is full of misinformation. That’s by design, experts say
- The silent force behind online echo chambers? Your Google search
- Research Notes: Mark Ratchford
- PMBA panel delivers insights on sales and marketing
- AdAge: How brands are referencing tariffs in their ads
- Bernick shares lessons on leadership and culture as 2025 Freeman Lecturer
- With Super Bowl as a backdrop, Tulane Sports Business Conference highlights business side of sports
