Research Notes: Zoe Lu
![Zoe Lu](/sites/default/files/styles/fmbs_thumbnail_1by1/public/Yue_Zoe_Lu_003-600x400-1.jpg?h=c4e54fe5&itok=vZL9RMBC)
Zoe Lu recently had two papers accepted for publication. “Short-Asking with Long-Encouraging (SALE): A Simple Method to Increase Purchase Quantity,” co-authored with Christopher Hsee (University of Chicago) and Kaiyang Wu (University of Nevada-Las Vegas), was accepted for publication in the Journal of the Academy of Marketing Science, and “It Looks Like ‘Theirs’: When and Why Human Presence in the Photo Lowers Viewers’ Liking and Preference for an Experience Venue,” co-authored with Suyeon Jung (UW-Madison) and Joann Peck (UW-Madison), was accepted for publication in the Journal of Consumer Research. Lu is an assistant professor of marketing.