Research Notes: Zoe Lu

Zoe Lu recently had two papers accepted for publication. “Short-Asking with Long-Encouraging (SALE): A Simple Method to Increase Purchase Quantity,” co-authored with Christopher Hsee (University of Chicago) and Kaiyang Wu (University of Nevada-Las Vegas), was accepted for publication in the Journal of the Academy of Marketing Science, and “It Looks Like ‘Theirs’: When and Why Human Presence in the Photo Lowers Viewers’ Liking and Preference for an Experience Venue,” co-authored with Suyeon Jung (UW-Madison) and Joann Peck (UW-Madison), was accepted for publication in the  Journal of Consumer Research. Lu is an assistant professor of marketing.