Research Notes: Prof. Daniel Mochon
Daniel Mochon recently had two papers accepted for publication. Mochon’s paper “Single option aversion” was accepted for publication in Journal of Consumer Research, and his paper “Anchoring in sequential judgments,” co-authored with Shane W. Frederick, was accepted for publication in Organizational Behavior and Human Decision Processes. Mochon is an assistant professor of marketing at the A. B. Freeman School of Business at Tulane University.
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