Research Notes: Ricky Tan

October 02, 2019

Ricky Tan

Ricky Tan's paper “When to Play Your Advertisement? Optimal Insertion Policy of Behavioral Advertisement,” co-authored with Subodha Kumar from Temple University and Lai Wei from Shanghai Jiaotong University, has been accepted for publication in Information Systems Research. Tan is an assistant professor of management science at the A. B. Freeman School of Business.