Research Notes: Rakesh Mallipeddi

Rakesh Mallipeddi

Rakesh Mallipeddi's paper “A Framework for Analyzing Influencer Marketing in Social Networks: Selection and Scheduling of Influencers,” co-authored with Subodha Kumar of Temple University, Chelliah Sriskandarajah of Texas A&M University, and Yunxia Zhu of University of Nebraska, has been accepted for publication in Management Science. Mallipeddi is an assistant professor of management science.

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