Research Notes: Eugina Leung

Eugina Leung’s paper “Consumer Preference for Formal Address and Informal Address from Warm Brands and Competent Brands,” co-authored with Anne-Sophie Lenoir of Branding Science, Stefano Puntoni of Erasmus University and Stijn van Osselaer of Cornell University, has been accepted for publication in Journal of Consumer Psychology. Leung is an assistant professor of marketing.