|
Research Notes: Daniel Mochon

Daniel Mochon's paper "Reference-dependent risk-taking in the NBA” has been accepted for publication in Journal of Behavioral Decision Making. Mochon is the Edward H. Austin Jr. Professor in Business Administration and an associate professor of marketing.
Other Related Articles
- AdAge: How brands are referencing tariffs in their ads
- Bernick shares lessons on leadership and culture as 2025 Freeman Lecturer
- With Super Bowl as a backdrop, Tulane Sports Business Conference highlights business side of sports
- USA Today: Value meal wars continue in 2025
- Research Notes: Eugina Leung
- Research Notes: Chris Hydock
- Freeman students take top prizes in AMA competition
- The Hustle: Why turkey gets cheaper around Thankgiving