Faculty & Research
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John Elstrott, clinical professor of business and executive director of the Freeman School's Levy-Rosenblum Institute for Entrepreneurship, was among the guest speakers to address 50 visiting graduate business students. The students…
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Victor J. Cook, Freeman Professor of Doctoral Studies and Research and Senior Fellow at the Goldring Institute for International Business, recently contributed an opinion piece to BusinessWeek. The article, titled What GM Can Learn…
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When Burkenroad Institute director Laura Cardinal selected the topic for this year's Burkenroad Symposium - Leadership and the Eye for Innovation - she knew it was a subject of interest to business students and executives. She just…
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Innovators take note: If you're thinking of launching a revolutionary new product, plan a two-phased marketing strategy that first emphasizes the product's benefits and later focuses on the practical aspects of using it. That's the…
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Bert Cannella has spent several years studying knowledge creation and how new ideas emerge in organizations, and after a good deal of research, one thing appears clear: If you want to stay on the cutting edge, grow and maintain your…
