Marketing

For graduating seniors— and identical twins— Blane and Tyler Margaretten, the highlight of their college careers is not the final destination, but the journey.

Daniel Mochon’s paper “If you are going to pay within the next 24 hours, press 1: Automatic planning prompt reduces credit card delinquency” has been accepted for publication in the Journal of Consumer Psychology.

John Healey, assistant professor of marketing at Tulane University’s A. B. Freeman School of Business, was interviewed by Fox 8 News for a story about the loss of jobs due to a decline in retail shopping.

Entrepreneur contributor Karen Tiber Leland wrote about new research from the Freeman School's Daniel Mochon and Janet Schwartz that investigates the effect Facebook likes have on customer behavior.

Social media managers who think that simply building up followers on Facebook is enough to boost a brand’s sales may not “like” a new Tulane University study featured in Harvard Business Review.

Natalie Mitchell’s paper “Thin-slicing Tremé as a Subjective Sashay: Heretical Pilgrimages to St. Augustine Catholic Church” has been accepted for publication in Consumption Markets & Culture.

Dean Ira Solomon is pleased to announce the following appointments to the faculty of the A. B. Freeman School of Business at Tulane University for the 2016-17 academic year. Gus De Franco, professor of accounting,…

Charan Bagga's article "The Metrics That Marketers Muddle," co-authored with Neil Bendle, assistant professor of marketing at the University of Western Ontario's Ivey Business School, has been accepted for publication in the spring…

John Healey’s paper “The Effects of Installed Base Innovativeness and Recency on Content Sales in a Platform-Mediated Market” has been accepted for publication in the International Journal of Research in Marketing. Healey is an…

Daniel MochonJanet SchwartzDaniel Mochon and Janet Schwartz's paper “Gain without pain: The extended effects of a behavioral health intervention” has been accepted for publication in Management Science. Financial incentive programs are…

Tulane University School of Medicine has opened up a new front in the battle against obesity and diet-related disease: the kitchen. The Goldring Center for Culinary Medicine is a groundbreaking program of the medical school that…

Ira Solomon, dean of the A. B. Freeman School of Business at Tulane University, has announced the inaugural grant recipients in the Millie and Allan Bradley Innovation in Ethics Education program.Established in 2014, the program awards…

From Nola.com, May 21, 2015: Loyal customers may return, but the recall is “incredibly damaging,” especially in areas where Blue Bell is still an unfamiliar name, said Janet Schwartz, an assistant professor of marketing at Tulane…

Harish Sujan’s article “The Importance of Starting Right: The Influence of Accurate Intuition on Performance in Salesperson–Customer Interactions,” co-authored with Zachary R. Hall and Michael Ahearne, was published in the May 2015…

Emily Rosenzweig’s paper “When Knowledge Knows No Bounds: Self-perceived Expertise Predicts Claims of Impossible Knowledge” has been accepted for publication in Psychological Science. The paper was co-authored with Stav Atir,…

Assistant Professor of Marketing Daniel Mochon received the Society for Consumer Psychology’s 2015 C.W. Park Outstanding Contribution to the Field Award for his paper “The IKEA effect: When labor leads to love.” The award was presented…

If Friday the 13th finds you being a little more careful than usual, you’re likely one of the millions of Americans who consider themselves to be at least a little superstitious. The Freeman School's Eric Hamerman says people are more…

Eric Hamerman’s paper “Reliance on Luck: Identifying Which Achievement Goals Elicit Superstitious Behavior,” co-authored with Carey Morewedge, associate professor of marketing at Boston University School of Management, has been…

Last year, students in a Freeman School marketing class worked with officials from Fox Sports New Orleans to help develop a marketing campaign for the network’s coverage of Louisiana high school sports. This year, Fox Sports New…

Mita Sujan’s paper “Temporal mindsets and self-regulation: The motivation and implementation of self-regulatory behaviors” has been accepted for publication in the Journal of Consumer Psychology. The paper, co-authored with Denise…

When it comes to business scandals, names like Madoff, Leman and Enron are top of mind. But why do people misbehave in the marketplace? That was the subject of a conference on Friday (Oct. 10) at the A. B. Freeman School of Business at…

A class of students at the A. B. Freeman School of Business delivered their final presentations on Friday (Dec. 6), but these projects were for more than just a grade. They were to see which team would earn the right to have its…

From WSJ.com, Nov. 25, 2013: And while such superstitions can be broken, says Dr. Johar, it often takes a lot of negative evidence before people are willing to part with their lucky rituals. That's because they “provide some sort of a…

Emily Rosenzweig’s paper “The Performance Heuristic: A Misguided Reliance on Past Success When Predicting Future Prospects for Improvement” has been accepted for publication in the Journal of Experimental Psychology: General.…

From Bankrate, Sept. 11, 2013Bankrate’s Jay MacDonald spoke to Assistant Professor of Marketing Janet Schwartz, an expert on the consumer experience of health care, for her reaction to a new survey on Obamacare.Schwartz believes some…