Freeman News

A new Tulane University study explains why politically charged content gets more engagement from those who disagree. Researchers found a “confrontation effect,” where people are more likely to interact with content that challenges…

Jesse Devlyn (MBA '93) is CEO of Zoom Vision, which hopes to transform optometry in the U.S. by providing affordable, on-demand vision care to underserved populations, including the country’s large Hispanic community.

Dan Brouillette (MBA '24), president and CEO of the Edison Electric Institute and former U.S. Secretary of Energy, delivered the luncheon keynote address at the 45th annual Tulane Business Forum.

Lisa LaViers, assistant professor of accounting, contributed the opinion piece "How Proposed SEC Disclosure Requirements Could Help Workers" to Harvard Business Review. The article discusses the potential of the SEC's new…

Tulane University’s Freeman School of Business is on the rise in three new ranking surveys. In each of the surveys — two for full-time MBA programs and one for undergraduate business programs — the Freeman School improved its position…

Peter Ricchiuti, senior professor of practice and research director of Burkenroad Reports, was interviewed by equities.com for a story about how the Fed's recent interest rate cut will impact sustainable investments.

Patrick Harker, president of the Federal Reserve Bank of Philadelphia, entitled his talk to students at Tulane University's Freeman School of Business “More Than Just Interest Rates,” and he used the opportunity to dispel the notion…

Sion James (BSM '24) distinguished himself as a star on the Green Wave Men's Basketball team and an award-winning student-athlete at the Freeman School.

Chris Hydock, assistant professor of marketing, was interviewed by Restaurant Dive for a story about new Starbucks CEO Brian Niccol's efforts to transform the coffee chain.

As Louisiana eyes its future, a handful of industries are expected to drive economic growth, including energy, hospitality, international trade and banking. Helping to fuel those industries is artificial intelligence, which is expected…

Daniel Mochon's paper "The Confrontation Effect: When Users Engage More with Ideology-Inconsistent Content Online,” co-authored with Janet Schwartz (Duke University), has been accepted for publication in Organizational Behavior and…

Shuhua Sun, Peter W. and Paul A. Callais Professor of Entrepreneurship and associate professor of management, recently had two research papers accepted for publication.

Zoe Lu, assistant professor of marketing, was interviewed by The Wall Street Journal for a story about her research on the impact of human presence in photos of identity-relevant experiences, such as a wedding, vacation or…

Russ Robins, the Jessica L. Streiffer and Edward L. Streiffer Chair in International Finance and professor of finance, retired on July 1, bringing to a close his 35-year career as a full-time professor and administrator.

In a career spanning 40 years, Henry Harteveldt (BSM '81), founder and president of San Francisco-based Atmosphere Research Group, has established himself as one of the travel industry’s leading experts, delivering market insights to…

Executive MBA student Melissa Lavigne-Delville (MBA '25) is the founder of Culture Co-op, a boutique market research firm that helps top brands connect with today's younger generations.

Fariba Mamaghani, assistant professor of management science, was interviewed by The National Desk for a story about the strain artificial intelligence is expected to put on the nation's electrical grid.

Chris Hydock, assistant professor of marketing, was interviewed by Quartz for a story about how low-cost air carriers like Spirit and Southwest are trying to redefine themselves.

Peter Ricchiuti, William B. Burkenroad Jr. Clinical Professor of Equity Research and senior professor of practice, was interviewed by Yahoo! Finance for a segment on student attitudes about the stock market and investing.

The A. B. Freeman School of Business at Tulane University is pleased to announce the appointment of five new faculty members for the 2024-25 academic year.

Chris Hydock, assistant professor of marketing, was interviewed by Yahoo! Finance for a story about McDonald's efforts to maintain its status as a value leader in an era of rising costs.

Daniel Mochon's paper "Reference-dependent risk-taking in the NBA” has been accepted for publication in Journal of Behavioral Decision Making.

Adrienne Colella and Natalie Longmire's paper "Relational Incongruence in Neurodiverse Workgroups: Practices for Cultivating Autistic Employee Authenticity and Belonging,” co-authored with Timothy Vogus (Vanderbilt University), was…

Tulane University’s Freeman School of Business has named Mara Baumgarten Force as inaugural director of the Schwartz Family Center for Experiential Business Learning, the school’s new center of excellence dedicated to high-impact hands…

Diego Bufquin, professor of practice in management and director of the undergraduate hospitality certificate program, participated in a MarketScale "Experts Talk" roundtable discussion on the impact of customer reviews on the…