Freeman News

On Sept.13, Tulane University had the honor of hosting Stuart Weitzman, a trailblazer in the fashion world known for his pioneering designs and unwavering commitment to excellence.

Sion James (BSM '24) distinguished himself as a star on the Green Wave Men's Basketball team and an award-winning student-athlete at the Freeman School.

Chris Hydock, assistant professor of marketing, was interviewed by Restaurant Dive for a story about new Starbucks CEO Brian Niccol's efforts to transform the coffee chain.

Forbes has named New Orleans as the 2024 Best City in the U.S. for College Students and Graduates. The ranking, which appeared in July 2024, praises New Orleans for its appealing mix of abundant housing, low rents, expansive dining…

As Louisiana eyes its future, a handful of industries are expected to drive economic growth, including energy, hospitality, international trade and banking. Helping to fuel those industries is artificial intelligence, which is expected…

Daniel Mochon's paper "The Confrontation Effect: When Users Engage More with Ideology-Inconsistent Content Online,” co-authored with Janet Schwartz (Duke University), has been accepted for publication in Organizational Behavior and…

Shuhua Sun, Peter W. and Paul A. Callais Professor of Entrepreneurship and associate professor of management, recently had two research papers accepted for publication.

Zoe Lu, assistant professor of marketing, was interviewed by The Wall Street Journal for a story about her research on the impact of human presence in photos of identity-relevant experiences, such as a wedding, vacation or…

Russ Robins, the Jessica L. Streiffer and Edward L. Streiffer Chair in International Finance and professor of finance, retired on July 1, bringing to a close his 35-year career as a full-time professor and administrator.

In a career spanning 40 years, Henry Harteveldt (BSM '81), founder and president of San Francisco-based Atmosphere Research Group, has established himself as one of the travel industry’s leading experts, delivering market insights to…

Executive MBA student Melissa Lavigne-Delville (MBA '25) is the founder of Culture Co-op, a boutique market research firm that helps top brands connect with today's younger generations.

Fariba Mamaghani, assistant professor of management science, was interviewed by The National Desk for a story about the strain artificial intelligence is expected to put on the nation's electrical grid.

Chris Hydock, assistant professor of marketing, was interviewed by Quartz for a story about how low-cost air carriers like Spirit and Southwest are trying to redefine themselves.

Peter Ricchiuti, William B. Burkenroad Jr. Clinical Professor of Equity Research and senior professor of practice, was interviewed by Yahoo! Finance for a segment on student attitudes about the stock market and investing.

The A. B. Freeman School of Business at Tulane University is pleased to announce the appointment of five new faculty members for the 2024-25 academic year.

Chris Hydock, assistant professor of marketing, was interviewed by Yahoo! Finance for a story about McDonald's efforts to maintain its status as a value leader in an era of rising costs.

Daniel Mochon's paper "Reference-dependent risk-taking in the NBA” has been accepted for publication in Journal of Behavioral Decision Making.

Adrienne Colella and Natalie Longmire's paper "Relational Incongruence in Neurodiverse Workgroups: Practices for Cultivating Autistic Employee Authenticity and Belonging,” co-authored with Timothy Vogus (Vanderbilt University), was…

Tulane University’s Freeman School of Business has named Mara Baumgarten Force as inaugural director of the Schwartz Family Center for Experiential Business Learning, the school’s new center of excellence dedicated to high-impact hands…

Diego Bufquin, professor of practice in management and director of the undergraduate hospitality certificate program, participated in a MarketScale "Experts Talk" roundtable discussion on the impact of customer reviews on the…

Chris Hydock, assistant professor of marketing, was interviewed by the Los Angeles Times for a story about Southwest Airlines' decision to abandon its famous first-come, first-serve seating policy in favor of traditional assigned seats…

On the 10th anniversary of his death, Freeman looks back at his life and legacy of Beau Parent, who taught accounting at the Freeman School for more than 35 years.

Assistant Professor of Finance Ryan Peters is the developer of Money, Fintech, and Blockchain: Transforming the Financial Landscape, a new Freeman School course that explores the innovative technologies transforming the financial world…

NOLA Nature School is a pioneering nonprofit preschool program that educates children through the wonders of nature, but as an organization, it faces many of the same challenges that for-profit businesses do.

Dave Lesmond, Exxon Professor in Business and associate professor of finance, was featured in a WalletHub "Ask the Experts" Q&A on jumbo money market accounts. People often lose out on interest by not seeking alternatives to local…