Research Notes: Rakesh Mallipeddi

Rakesh Mallipeddi’s paper “The Effects of Social Media Content Created by Human Brands on Engagement: Evidence from Indian General Election 2014,” co-authored with Ramkumar Janakiraman of University of South Carolina, Subodha Kumar of Temple University and Seema Gupta of Indian Institute of Management, has been accepted for publicationm in Information Systems Research. Mallipeddi is an assistant professor of management science.