Management
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If you’re like most people, you probably don’t remember McDonald’s short-lived experiment with 55-cent Big Macs, but to Neil Golden, chief marketing officer of McDonald’s USA, the ill-fated 1997 promotion is a bitter reminder of…
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A team of Freeman School MBAs won first place and a prize of $5,000 at the National Association of Women MBAs Strategy Case Competition. The final round of the contest took place on March 23 in Newark, N.J., at the corporate…
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Having a well-defined code of ethics may not prevent every crisis, but according to one of the speakers at this year’s Burkenroad Symposium on Business and Society, it helps prevent those crises that do occur from becoming worse. This…
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New Orleans experienced an unprecedented influx of entrepreneurial talent and energy in the wake of Katrina, but activities like meet ups and networking can take those entrepreneurs only so far. At some point new ventures need capital…
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Corporate-acquisition activity has been in the doldrums, and the finger of blame has tended to be pointed at investors. In the prevailing view, CEOs are typically empire builders, willing and able to buy, but shareholders have lately…
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The Freeman School has appointed six new tenure-track faculty members for the 2010-11 academic year. Cynthia E. DeversCynthia E. Devers joins the Freeman School as an associate professor of management. Devers received…
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From rooftop solar panels to tissue-engineered human organs, many of the innovations we take for granted today became reality through the combined efforts of scientists, inventors, entrepreneurs and venture capitalists. For the 17th…
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Research shows that just a tiny percentage of technological innovations cross over to mainstream success, but that doesn't stop entrepreneurs, inventors, scientists, corporations, investors and governments from pumping millions of…
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Have a business idea to improve New Orleans? Interested in honing your pitch? Want to network with likeminded entrepreneurs? Enter PitchNOLA, an "elevator pitch" competition for entrepreneurs with innovative ideas to create value and…
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Aisha Acres, a second-year MBA student, has been named as the 2008-2009 William G. McGowan Scholar. Acres was selected from among a highly competitive group of both undergraduate and graduate Freeman School students who submitted an…
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In its latest survey of global MBA programs, Latin American business magazine AméricaEconomía has ranked the Freeman School's MBA program 24th in the world and 15th among U.S. business schools. The ranking, a jump of two spots over…
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In her introductory remarks at this year's Burkenroad Symposium on Business and Society, moderator Laura Cardinal said she hoped to present a "kaleidoscope" of perspectives on critical leadership, and that's just what the four speakers…
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Bert Cannella has spent several years studying knowledge creation and how new ideas emerge in organizations, and after a good deal of research, one thing appears clear: If you want to stay on the cutting edge, grow and maintain your…