Marketing

The A. B. Freeman School of Business has received a $5 million gift from Todd and Gina Schwartz to expand opportunities for students to “learn by doing.”

Assistant Professor of Marketing Chris Hydock's paper "Not Just about Price: How Benefit Focus Determines Consumers’ Retailer Pricing Strategy Preference," co-authored with Luc Wathieu (Georgetown University), has been accepted for…

Social media marketers routinely share photos of people vacationing in exotic locales or attending events at exclusive venues, but new research from a professor at Tulane University’s A. B. Freeman School of Business suggests that…

Zoe Lu recently had papers accepted for publication in the Journal of the Academy of Marketing Science and the Journal of Consumer Research.

Assistant Professor of Marketing Eugina Leung’s article “Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior” was selected as a finalist for the Journal of Marketing Research’s 2023 Weitz-Winer-O’Dell…

Yuliia Yehorova, associate professor of economics and business at Kharkiv National University of Civil Engineering and Architecture, will discuss the impact of the war in Ukraine on the country’s economy as the inaugural lecturer in…

The Tulane chapter of Beta Gamma Sigma, the international honor society recognizing academic excellence in the study of business, welcomed its newest members at a recognition ceremony on Nov. 14, 2022.

Jose Cil (A&S ’91), CEO of Restaurant Brands International, parent company of Burger King, Popeyes and Tim Horton’s, discussed the company’s commitment to purpose before profits as luncheon keynote speaker at the 43rd annual Tulane…

Stuart Haselden (MBA ’98), CEO of outerwear and equipment company Arc’teryx, will discus his experience leading retail through the pandemic as well as lessons learned throughout his career as the Freeman School’s 2022 R.W. Freeman…

Zack Bhan’s paper “Multiyear Impact of Backorder Delays: A Quasi-Experimental Approach,” co-authored with Eric Anderson of Northwestern University, has been accepted for publication in Marketing Science.

Eugina Leung’s paper “Consumer Preference for Formal Address and Informal Address from Warm Brands and Competent Brands,” co-authored with Anne-Sophie Lenoir of Branding Science, Stefano Puntoni of Erasmus University and Stijn van…

Tulane University’s A. B. Freeman School of Business recognized more than 700 degree candidates at its spring 2022 undergraduate and graduate diploma ceremonies. The ceremonies took place on Friday, May 20, at Avron B. Fogelman Arena…

Tulane University honored Freeman School Senior Professor of Practice Ashley Keller Nelson (MBA ’98) with the 2022 Barbara E. Moely Service Learning Teaching Award. The award recognizes Tulane faculty members who embrace Moely’s…

The Tulane chapter of Beta Gamma Sigma, the international honor society recognizing academic excellence in the study of business, welcomed its newest members on Nov. 17, 2021.

Dean Paulo Goes, who became the 14th dean of Tulane University’s A. B. Freeman School of Business in August 2021, will deliver his first “State of the School” address on Nov. 12 as part of Wave ’21 – Homecoming, Reunion and Family…

Tulane University’s A. B. Freeman School of Business is pleased to announce the appointment of four faculty members for the 2021-22 academic year. The appointments, which were effective July 1, include three tenure-track assistant…

Paulo Goes, who took office as the 14th dean of the A. B. Freeman School of Business on Aug. 23, says the school is well positioned to thrive in the rapidly changing business environment.

Paulo Goes, Dean and Halle Chair in Leadership at the University of Arizona’s Eller College of Management, has been named dean of Tulane University’s A.B. Freeman School of Business, effective Aug. 23, 2021.

John Healey’s paper “What if Your Owners Also Own Other Firms in Your Industry? The Relationship between Institutional Common Ownership, Marketing, and Firm Performance” has been accepted for publication in …

John Healey, assistant professor of marketing, was interviewed by WWL Radio for a story about Caesars Entertainment winning the naming rights to the Louisiana Superdome.

Seoungwoo Lee's paper “Managing the Versioning Decision over an App’s Lifetime” has been accepted for publication in the Journal of Marketing.

Associate Professor of Marketing Daniel Mochon, whose research coined the term "the Ikea effect," was featured in a CNBC story about the psychology underlying Ikea's business success.

Daniel Mochon’s paper “If you are going to pay within the next 24 hours, press 1: Automatic planning prompt reduces credit card delinquency” has been accepted for publication in the Journal of Consumer Psychology.

Emily Rosenzweig’s paper “The Performance Heuristic: A Misguided Reliance on Past Success When Predicting Future Prospects for Improvement” has been accepted for publication in the Journal of Experimental Psychology: General.…