Marketing

Research
John Healey

Research Notes: John Healey
June 02, 2021

John Healey’s paper “What if Your Owners Also Own Other Firms in Your Industry? The Relationship between Institutional Common Ownership, Marketing, and Firm Performance” has been accepted for publication in International Journal of Research in Marketing.

In the Media
John Healey

WWL Radio: Caesars deal could mean big bucks for Saints
March 29, 2021

John Healey, assistant professor of marketing, was interviewed by WWL Radio for a story about Caesars Entertainment winning the naming rights to the Louisiana Superdome.

Research
Seoungwoo Lee

Research Notes: Seoungwoo Lee
March 05, 2021

Seoungwoo Lee's paper “Managing the Versioning Decision over an App’s Lifetime” has been accepted for publication in the Journal of Marketing.

In the Media

CNBC: Meatballs and DIY bookcases - The psychology behind Ikea's iconic success
October 09, 2019

Associate Professor of Marketing Daniel Mochon, whose research coined the term "the Ikea effect," was featured in a CNBC story about the psychology underlying Ikea's business success.

Research

Research Notes: Daniel Mochon
January 20, 2018

Daniel Mochon’s paper “If you are going to pay within the next 24 hours, press 1: Automatic planning prompt reduces credit card delinquency” has been accepted for publication in the Journal of Consumer Psychology.