Marketing
Tulane University’s A. B. Freeman School of Business recognized more than 700 degree candidates at its spring 2022 undergraduate and graduate diploma ceremonies. The ceremonies took place on Friday, May 20, at Avron B. Fogelman Arena in Devlin Fieldhouse on Tulane’s uptown campus.
Tulane University honored Freeman School Senior Professor of Practice Ashley Keller Nelson (MBA ’98) with the 2022 Barbara E. Moely Service Learning Teaching Award. The award recognizes Tulane faculty members who embrace Moely’s dedication to bringing classrooms to life through engaged community partnerships.
The Tulane chapter of Beta Gamma Sigma, the international honor society recognizing academic excellence in the study of business, welcomed its newest members on Nov. 17, 2021.
Dean Paulo Goes, who became the 14th dean of Tulane University’s A. B. Freeman School of Business in August 2021, will deliver his first “State of the School” address on Nov. 12 as part of Wave ’21 – Homecoming, Reunion and Family Weekend.
Tulane University’s A. B. Freeman School of Business is pleased to announce the appointment of four faculty members for the 2021-22 academic year. The appointments, which were effective July 1, include three tenure-track assistant professors and one professor of practice.
Paulo Goes, Dean and Halle Chair in Leadership at the University of Arizona’s Eller College of Management, has been named dean of Tulane University’s A.B. Freeman School of Business, effective Aug. 23, 2021.
John Healey’spaper “What if Your Owners Also Own Other Firms in Your Industry? The Relationship between Institutional Common Ownership, Marketing, and Firm Performance” has been accepted for publication in International Journal of Research in Marketing.
John Healey, assistant professor of marketing, was interviewed by WWL Radio for a story about Caesars Entertainment winning the naming rights to the Louisiana Superdome.
Seoungwoo Lee's paper “Managing the Versioning Decision over an App’s Lifetime” has been accepted for publication in the Journal of Marketing.
Associate Professor of Marketing Daniel Mochon, whose research coined the term "the Ikea effect," was featured in a CNBC story about the psychology underlying Ikea's business success.
Daniel Mochon’s paper “If you are going to pay within the next 24 hours, press 1: Automatic planning prompt reduces credit card delinquency” has been accepted for publication in the Journal of Consumer Psychology.
Emily Rosenzweig’s paper “The Performance Heuristic: A Misguided Reliance on Past Success When Predicting Future Prospects for Improvement” has been accepted for publication in the Journal of Experimental Psychology: General.