Marketing

Chris Hydock's paper "The Effect of Company Size on Aggregate Word of Mouth Valence," co-authored with Jan Klostermann, Anne Mareike Flaswinkel and Reinhold Decker, has been accepted for publication in the Journal of…

A team of Freeman School MBA students worked with the Southern Rail Commission to help bring passenger rail service back to the Gulf Coast for the first time in nearly 20 years.

Freeman students not only helped a local green business grow but also cultivated their marketing skills, capturing the top two prizes at the New Orleans Chapter of the American Marketing Association’s 2024 Marketing Case…

Chris Hydock, assistant professor of marketing, was interviewed by the Hustle for a story about why retailers reduce the price of turkey around peak demand times like Thanksgiving when traditional economics would suggest…

As digital marketing director with Columbia Records, Freeman alumna Chika Ifediora (BSM ’20, MMG ’21) helps turn the musical performers into pop stars.

Chris Hydock, assistant professor of marketing, was interviewed by the Associated Press for a story about McDonald's Corp.'s decision to host a visit by former President Donald Trump at one of its Pennsylvania stores.

Chris Hydock, assistant professor of marketing, was interviewed by CNN for a story about "shrinkflation," the strategy of food companies to reduce the size or volume of products without reducing the price.

Associate Professor of Marketing Daniel Mochon's research finding that online users are more likely to engage with content that clashes with their ideology than content that aligns with it was highlighted in an article in…

A new Tulane University study explains why politically charged content gets more engagement from those who disagree. Researchers found a “confrontation effect,” where people are more likely to interact with content that…

Chris Hydock, assistant professor of marketing, was interviewed by Restaurant Dive for a story about new Starbucks CEO Brian Niccol's efforts to transform the coffee chain.

Daniel Mochon's paper "The Confrontation Effect: When Users Engage More with Ideology-Inconsistent Content Online,” co-authored with Janet Schwartz (Duke University), has been accepted for publication in Organizational…

Zoe Lu, assistant professor of marketing, was interviewed by The Wall Street Journal for a story about her research on the impact of human presence in photos of identity-relevant experiences, such as a wedding,…

In a career spanning 40 years, Henry Harteveldt (BSM '81), founder and president of San Francisco-based Atmosphere Research Group, has established himself as one of the travel industry’s leading experts, delivering market…

Chris Hydock, assistant professor of marketing, was interviewed by Quartz for a story about how low-cost air carriers like Spirit and Southwest are trying to redefine themselves.

The A. B. Freeman School of Business at Tulane University is pleased to announce the appointment of five new faculty members for the 2024-25 academic year.

Chris Hydock, assistant professor of marketing, was interviewed by Yahoo! Finance for a story about McDonald's efforts to maintain its status as a value leader in an era of rising costs.

Daniel Mochon's paper "Reference-dependent risk-taking in the NBA” has been accepted for publication in Journal of Behavioral Decision Making.

Chris Hydock, assistant professor of marketing, was interviewed by the Los Angeles Times for a story about Southwest Airlines' decision to abandon its famous first-come, first-serve seating policy in favor of traditional…

Melissa Lightell, assistant dean of graduate admissions, was interviewed by the education news website Best Colleges for a story about Freeman's new MBA curriculum.

Retailers may want to rethink advertising their next big sale as an opportunity for customers to “stock up and save.” A new Tulane University study suggests a better way to boost sales.

A new study by Chris Hydock, assistant professor of marketing, finds that consumers’ preferences for Everyday Low Price versus High-Low Pricing retailers depends in large part on whether the consumer is more focused on taste…

The A. B. Freeman School of Business has received a $5 million gift from Todd and Gina Schwartz to expand opportunities for students to “learn by doing.”

Assistant Professor of Marketing Chris Hydock's paper "Not Just about Price: How Benefit Focus Determines Consumers’ Retailer Pricing Strategy Preference," co-authored with Luc Wathieu (Georgetown University), has been…

Social media marketers routinely share photos of people vacationing in exotic locales or attending events at exclusive venues, but new research from a professor at Tulane University’s A. B. Freeman School of Business…

Zoe Lu recently had papers accepted for publication in the Journal of the Academy of Marketing Science and the Journal of Consumer Research.