Freeman News & Stories

Freeman News
Colloquium explores AI in analytics
The rapid advances of AI — and its limitations — was the theme of this year’s MANA Colloquium, “Beyond the Data: How AI Is Transforming Business Analytics.”

Alumni Spotlight
Leading with heart: An alumna’s community-centered approach to business
Alejandra Guzman (MBA ’12) has worked in a wide variety of workplaces,…
Freeman News
New Goldring Institute director hopes to expand international partnerships
Professor of Practice Alissa Bilfield has been named interim executive…
Student Spotlight
Meet the MBA Class of '27: Belinda Uwase
Belinda Uwase is a mission-driven professional with a background in…
Student Spotlight
Meet the MBA Class of '27: Grant Halgren
Grant Halgren is an MBA candidate specializing in Finance and Energy with…

Topics of Interest

Freeman News
ENFRA partners with Stewart Center to launch executive leadership program
ENFRA managers from across country traveled to New Orleans in September to kick off the Elevate Executive Leadership Program, a new professional development program for rising leaders in the Metairie-based Energy-as-a-…
Freeman News
Conference explores opportunities in alternative investments
More than two dozen financial executives, portfolio managers, investors and academics shared insights with students and guests at the second annual Freeman Alternative Investment Conference.
Freeman News
New Orleans startups bet on AI as Tulane expands its survey statewide in 2026
Tulane University’s A. B. Freeman School of Business unveiled the results of its seventh Greater New Orleans Startup Report while announcing plans to significantly expand its annual survey of the region’s entrepreneurial…

Research
New study shows how personal profiles transform social media customer service
New research from a Freeman School professor finds that adding a human face and personal profile to social media customer service can significantly boost customer satisfaction and reduce complaints.
Research
Research Notes: Claire Senot and Yatish Hegde
Claire Senot and Yatish Hegde’s article “Distribution of Ophthalmologists and Optometrists in the US,” co-authored with Dr. Peter Kastl (MBA ’24), was accepted for publication in JAMA Ophthalmology.
Research
Research Notes: Shuhua Sun
Shuhua Sun's paper "How and For Whom Using Generative AI Affects Creativity: A Field Experiment” was selected as an APA Editor's Choice article for December 2025.