Marketing

Paulo Goes

Paulo Goes named dean of Freeman School

June 16, 2021

Paulo Goes, Dean and Halle Chair in Leadership at the University of Arizona’s Eller College of Management, has been named dean of Tulane University’s A.B. Freeman School of Business, effective Aug. 23, 2021.

John Healey

Research Notes: John Healey

June 02, 2021

John Healey’s paper “What if Your Owners Also Own Other Firms in Your Industry? The Relationship between Institutional Common Ownership, Marketing, and Firm Performance” has been accepted for publication in International Journal of Research in Marketing.

John Healey

WWL Radio: Caesars deal could mean big bucks for Saints

March 29, 2021

John Healey, assistant professor of marketing, was interviewed by WWL Radio for a story about Caesars Entertainment winning the naming rights to the Louisiana Superdome.

Seoungwoo Lee

Research Notes: Seoungwoo Lee

March 05, 2021

Seoungwoo Lee's paper “Managing the Versioning Decision over an App’s Lifetime” has been accepted for publication in the Journal of Marketing.

CNBC: Meatballs and DIY bookcases - The psychology behind Ikea's iconic success

October 09, 2019

Associate Professor of Marketing Daniel Mochon, whose research coined the term "the Ikea effect," was featured in a CNBC story about the psychology underlying Ikea's business success.

Research Notes: Daniel Mochon

January 20, 2018

Daniel Mochon’s paper “If you are going to pay within the next 24 hours, press 1: Automatic planning prompt reduces credit card delinquency” has been accepted for publication in the Journal of Consumer Psychology.

Research Notes: Emily Rosenzweig

October 15, 2013

Emily Rosenzweig’s paper “The Performance Heuristic: A Misguided Reliance on Past Success When Predicting Future Prospects for Improvement” has been accepted for publication in the Journal of Experimental Psychology: General. The paper was co-authored with Clayton Critcher, assistant professor of marketing at the University of California - Berkeley's Haas School of Business. Rosenzweig is an assistant professor of marketing at Tulane University’s A. B. Freeman School of Business.