Marketing
Social media marketers routinely share photos of people vacationing in exotic locales or attending events at exclusive venues, but new research from a professor at Tulane University’s A. B. Freeman School of Business suggests that those photos of prior customers may actually be driving new customers away.
Christopher “Skip” Wilson (MBA ’12) lives by a simple truth. Chasing a bigger paycheck or a more prestigious job title will not ensure happiness, he says, “especially if it means setting aside your needs and your family’s needs. You have to listen closely to that and make it a priority.”
Zoe Lu recently had papers accepted for publication in the Journal of the Academy of Marketing Science andthe Journal of Consumer Research.
Assistant Professor of Marketing Eugina Leung’s article “Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior” was selected as a finalist for the Journal of Marketing Research’s 2023 Weitz-Winer-O’Dell Award.
Yuliia Yehorova, associate professor of economics and business at Kharkiv National University of Civil Engineering and Architecture, will discuss the impact of the war in Ukraine on the country’s economy as the inaugural lecturer in the Tulane Freeman Ukrainian Speaker Series (TFUSS).
The Tulane chapter of Beta Gamma Sigma, the international honor society recognizing academic excellence in the study of business, welcomed its newest members at a recognition ceremony on Nov. 14, 2022.
Jose Cil (A&S ’91), CEO of Restaurant Brands International, parent company of Burger King, Popeyes and Tim Horton’s, discussed the company’s commitment to purpose before profits as luncheon keynote speaker at the 43rd annual Tulane Business Forum. The event, an annual presentation of the Tulane Association of Business Alumni (TABA), took place on Friday, Oct. 14, at the Ernest N. Morial Convention Center.