Marketing

"I aim to enter the agricultural or wellness industry, creating a business focused on sustainable farming and wellness products and promoting health and sustainability," says Coco-Chanel Naa Amakai Quaye (BSM '25).

"My portfolio is a reflection of the hands-on experience I’ve gained through coursework, internships and personal projects," says Derrick Leonard (BSM '25).

"I’m actively pursuing opportunities in New York City or Miami in a dynamic, strategy-driven role that leverages my leadership experience, analytical skills and passion for innovation," says Eden Roth (BSM '25).

Mark Ratchford's paper "Status Quo Bias and Poaching Avoidance in Selecting Strategic Alliance Partners,” co-authored with Dipankar Chakravarti and Atanu R. Sinha, has been accepted for publication in Experimental Economics.…

Jeff Salyer’s Strategic Brand Management class is bringing PMBA students face-to-face with experienced sales and marketing professionals and giving them a look at how these teams operate in real-life business contexts.As part of the…

Chris Hydock, assistant professor of marketing, was interviewed by AdAge for a story about how tariffs are influencing advertising.

Carol Lavin Bernick (NC ’74), CEO of Polished Nickel Capital Management and former executive chairman of Alberto Culver, shared candid insights on leadership, corporate culture and family succession as the Freeman…

Miami Dolphins All-Pro tackle Terron Armstead was one of three sports business professionals who shared their insights with students and guests at the inaugural Tulane Sports Business Conference.

Chris Hydock, assistant professor of marketing, was interviewed by USA Today for a story about the growth of "value meals" at quick-service restaurants.

Business analysts play an increasingly important role in today’s economy. But what can you do with a business analytics degree and where can it take you?

Eugina Leung's paper "The Narrow Search Effect and How Broadening Search Promotes Belief Updating,” co-authored with Oleg Urminsky (University of Chicago), was accepted for publication in Proceedings of National Academy of Science…

Chris Hydock's paper "The Effect of Company Size on Aggregate Word of Mouth Valence," co-authored with Jan Klostermann, Anne Mareike Flaswinkel and Reinhold Decker, has been accepted for publication in the Journal of Marketing…

Freeman students not only helped a local green business grow but also cultivated their marketing skills, capturing the top two prizes at the New Orleans Chapter of the American Marketing Association’s 2024 Marketing Case Competition.…

Chris Hydock, assistant professor of marketing, was interviewed by the Hustle for a story about why retailers reduce the price of turkey around peak demand times like Thanksgiving when traditional economics would suggest that they…

As digital marketing director with Columbia Records, Freeman alumna Chika Ifediora (BSM ’20, MMG ’21) helps turn the musical performers into pop stars.

Chris Hydock, assistant professor of marketing, was interviewed by the Associated Press for a story about McDonald's Corp.'s decision to host a visit by former President Donald Trump at one of its Pennsylvania stores.

Chris Hydock, assistant professor of marketing, was interviewed by CNN for a story about "shrinkflation," the strategy of food companies to reduce the size or volume of products without reducing the price.

Associate Professor of Marketing Daniel Mochon's research finding that online users are more likely to engage with content that clashes with their ideology than content that aligns with it was highlighted in an article in Fast…

A new Tulane University study explains why politically charged content gets more engagement from those who disagree. Researchers found a “confrontation effect,” where people are more likely to interact with content that challenges…

Chris Hydock, assistant professor of marketing, was interviewed by Restaurant Dive for a story about new Starbucks CEO Brian Niccol's efforts to transform the coffee chain.

Daniel Mochon's paper "The Confrontation Effect: When Users Engage More with Ideology-Inconsistent Content Online,” co-authored with Janet Schwartz (Duke University), has been accepted for publication in Organizational Behavior and…

Zoe Lu, assistant professor of marketing, was interviewed by The Wall Street Journal for a story about her research on the impact of human presence in photos of identity-relevant experiences, such as a wedding, vacation or…

In a career spanning 40 years, Henry Harteveldt (BSM '81), founder and president of San Francisco-based Atmosphere Research Group, has established himself as one of the travel industry’s leading experts, delivering market insights to…

Chris Hydock, assistant professor of marketing, was interviewed by Quartz for a story about how low-cost air carriers like Spirit and Southwest are trying to redefine themselves.

Chris Hydock, assistant professor of marketing, was interviewed by Yahoo! Finance for a story about McDonald's efforts to maintain its status as a value leader in an era of rising costs.