Marketing

Everyday Low Price sign in big box retail store
October 26, 2023
A new study by Chris Hydock, assistant professor of marketing, finds that consumers’ preferences for Everyday Low Price versus High-Low Pricing retailers depends in large part on whether the consumer is more focused on taste or quality when shopping.
October 25, 2023
The A. B. Freeman School of Business has received a $5 million gift from Todd and Gina Schwartz to expand opportunities for students to “learn by doing.”
Adobe Stock Vacation Resort photo
September 27, 2023

Social media marketers routinely share photos of people vacationing in exotic locales or attending events at exclusive venues, but new research from a professor at Tulane University’s A. B. Freeman School of Business suggests that those photos of prior customers may actually be driving new customers away.

Skip Wilson black and white portrait
September 19, 2023

Christopher “Skip” Wilson (MBA ’12) lives by a simple truth. Chasing a bigger paycheck or a more prestigious job title will not ensure happiness, he says, “especially if it means setting aside your needs and your family’s needs. You have to listen closely to that and make it a priority.”

Zoe Lu
September 15, 2023

Zoe Lu recently had papers accepted for publication in the Journal of the Academy of Marketing Science andthe Journal of Consumer Research.

Eugina Leung
March 31, 2023

Assistant Professor of Marketing Eugina Leung’s article “Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior” was selected as a finalist for the Journal of Marketing Research’s 2023 Weitz-Winer-O’Dell Award.

GWBC
November 28, 2022

Yuliia Yehorova, associate professor of economics and business at Kharkiv National University of Civil Engineering and Architecture, will discuss the impact of the war in Ukraine on the country’s economy as the inaugural lecturer in the Tulane Freeman Ukrainian Speaker Series (TFUSS).

Beta Gamma Sigma fall 2022 inductees
November 16, 2022

The Tulane chapter of Beta Gamma Sigma, the international honor society recognizing academic excellence in the study of business, welcomed its newest members at a recognition ceremony on Nov. 14, 2022.

Jose Cil
October 17, 2022

Jose Cil (A&S ’91), CEO of Restaurant Brands International, parent company of Burger King, Popeyes and Tim Horton’s, discussed the company’s commitment to purpose before profits as luncheon keynote speaker at the 43rd annual Tulane Business Forum. The event, an annual presentation of the Tulane Association of Business Alumni (TABA), took place on Friday, Oct. 14, at the Ernest N. Morial Convention Center.

Stuart Haselden
September 08, 2022

Stuart Haselden (MBA ’98), CEO of outerwear and equipment company Arc’teryx, will discus his experience leading retail through the pandemic as well as lessons learned throughout his career as the Freeman School’s 2022 R.W. Freeman Distinguished Lecturer.

Zack Bhan
August 06, 2022

Zack Bhan’s paper “Multiyear Impact of Backorder Delays: A Quasi-Experimental Approach,” co-authored with Eric Anderson of Northwestern University, has been accepted for publication in Marketing Science.

Eugina Leung
July 21, 2022

Eugina Leung’s paper “Consumer Preference for Formal Address and Informal Address from Warm Brands and Competent Brands,” co-authored with Anne-Sophie Lenoir of Branding Science, Stefano Puntoni of Erasmus University and Stijn van Osselaer of Cornell University, has been accepted for publication in Journal of Consumer Psychology.

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