Innovators take note: If you're thinking of launching a revolutionary new product, plan a two-phased marketing strategy that first emphasizes the product's benefits and later focuses on the practical aspects of using it.
Henry St. Paul knew it would take time to earn enough credits to get a master of business administration degree when he started night classes at Tulane.
With oil prices hovering around $120 a barrel, it doesn't take much imagination to guess what the hot ticket was at this year's Burkenroad Reports Investment Conference.
The Freeman School has named two distinguished businessmen with close ties to New Orleans as this year's Tulane Entrepreneurs of the Year.
Can small loans up to $250 be enough to fight global poverty? A group of students from the Freeman School and University of Texas at Dallas are banking on it. They got an endorsement from peers and faculty Friday at the 8th annual Tulane Business Plan Competition.
A team representing Vanderbilt University took the top prize of $5,000 at this year's Rolanette and Berdon Lawrence Finance Case Competition. The competition took place at the Freeman School on April 4, 2008.
In her introductory remarks at this year's Burkenroad Symposium on Business and Society, moderator Laura Cardinal said she hoped to present a "kaleidoscope" of perspectives on critical leadership, and that's just what the four speakers assembled for this year's program provided.
Sequent Energy Management hosted a reception in the Lavin-Bernick Center on Tulane's Uptown campus on Feb. 20 to announce the recipients of two scholarships for students interested in pursuing careers in energy.
In January, 10 Freeman MBA students traveled to Bogota, Colombia, to spend a week studying global business with classmates from Colombia, Mexico and Venezuela.
The Financial Times isn't the only prestigious publication to rank the Freeman School highly in recent months. The Wall Street Journal, Entrepreneur, Forbes, U.S.
Bert Cannella has spent several years studying knowledge creation and how new ideas emerge in organizations, and after a good deal of research, one thing appears clear: If you want to stay on the cutting edge, grow and maintain your network.
In its latest survey of global MBA programs, the Financial Times has named Tulane's Freeman School of Business one of the 10 best schools in the world in finance. The 10th place ranking, which appeared in the Financial Times on Jan.