Marketing
September 09, 2024
Chris Hydock, assistant professor of marketing, was interviewed by Restaurant Dive for a story about new Starbucks CEO Brian Niccol's efforts to transform the coffee chain.
September 05, 2024
Daniel Mochon's paper "The Confrontation Effect: When Users Engage More with Ideology-Inconsistent Content Online,” co-authored with Janet Schwartz (Duke University), has been accepted for publication in Organizational Behavior and Human Decision Processes.
August 22, 2024
Zoe Lu, assistant professor of marketing, was interviewed by The Wall Street Journal for a story about her research on the impact of human presence in photos of identity-relevant experiences, such as a wedding, vacation or special event.
August 16, 2024
In a career spanning 40 years, Henry Harteveldt (BSM '81), founder and president of San Francisco-based Atmosphere Research Group, has established himself as one of the travel industry’s leading experts, delivering market insights to clients around the world and providing analysis of industry news and trends to print and broadcast media.
August 12, 2024
Chris Hydock, assistant professor of marketing, was interviewed by Quartz for a story about how low-cost air carriers like Spirit and Southwest are trying to redefine themselves.
August 09, 2024
Chris Hydock, assistant professor of marketing, was interviewed by Yahoo! Finance for a story about McDonald's efforts to maintain its status as a value leader in an era of rising costs.
August 08, 2024
Daniel Mochon's paper "Reference-dependent risk-taking in the NBA” has been accepted for publication in Journal of Behavioral Decision Making.
July 27, 2024
Chris Hydock, assistant professor of marketing, was interviewed by the Los Angeles Times for a story about Southwest Airlines' decision to abandon its famous first-come, first-serve seating policy in favor of traditional assigned seats and a premium class option.
June 21, 2024
Melissa Lightell, assistant dean of graduate admissions, was interviewed by the education news website Best Colleges for a story about Freeman's new MBA curriculum.
December 21, 2023
Retailers may want to rethink advertising their next big sale as an opportunity for customers to “stock up and save.” A new Tulane University study suggests a better way to boost sales.
October 26, 2023
A new study by Chris Hydock, assistant professor of marketing, finds that consumers’ preferences for Everyday Low Price versus High-Low Pricing retailers depends in large part on whether the consumer is more focused on taste or quality when shopping.
October 25, 2023
The A. B. Freeman School of Business has received a $5 million gift from Todd and Gina Schwartz to expand opportunities for students to “learn by doing.”