Marketing

Associate Professor of Marketing Daniel Mochon, whose research coined the term "the Ikea effect," was featured in a CNBC story about the psychology underlying Ikea's business success.

Ricky Tan's paper “When to Play Your Advertisement? Optimal Insertion Policy of Behavioral Advertisement,” co-authored with Subodha Kumar and Lai Wei, has been accepted for publication in Information Systems Research.

Tulane University's A. B. Freeman School of Business welcomed 12 new faculty members to the school for the 2019-20 academic year. That number includes 10 tenure-track assistant professors and two professors of practice.

Daniel Mochon, associate professor of marketing, was featured in a WalletHub "Ask the Experts" Q&A on Mardi Gras. Mochon offered tips on how to enjoy Carnival on a budget, advice on promoting responsible behavior and…

Helping to lead the Tulane women's rugby team to the D2 Spring Championship were three A. B. Freeman School of Business students: Elena Garidis (BSM '18, LA '18), Clare Sullivan (BSM '19) and Lily Wissinger (BSM '18).

For graduating seniors— and identical twins— Blane and Tyler Margaretten, the highlight of their college careers is not the final destination, but the journey.

Daniel Mochon’s paper “If you are going to pay within the next 24 hours, press 1: Automatic planning prompt reduces credit card delinquency” has been accepted for publication in the Journal of Consumer Psychology.

John Healey, assistant professor of marketing at Tulane University’s A. B. Freeman School of Business, was interviewed by Fox 8 News for a story about the loss of jobs due to a decline in retail shopping.

Entrepreneur contributor Karen Tiber Leland wrote about new research from the Freeman School's Daniel Mochon and Janet Schwartz that investigates the effect Facebook likes have on customer behavior.

Social media managers who think that simply building up followers on Facebook is enough to boost a brand’s sales may not “like” a new Tulane University study featured in Harvard Business Review.

Natalie Mitchell’s paper “Thin-slicing Tremé as a Subjective Sashay: Heretical Pilgrimages to St. Augustine Catholic Church” has been accepted for publication in Consumption Markets & Culture.

Dean Ira Solomon is pleased to announce the following appointments to the faculty of the A. B. Freeman School of Business at Tulane University for the 2016-17 academic year. Gus De Franco, professor of…

Charan Bagga's article "The Metrics That Marketers Muddle," co-authored with Neil Bendle, assistant professor of marketing at the University of Western Ontario's Ivey Business School, has been accepted for publication in the…

John Healey’s paper “The Effects of Installed Base Innovativeness and Recency on Content Sales in a Platform-Mediated Market” has been accepted for publication in the International Journal of Research in Marketing. Healey is…

Daniel MochonJanet SchwartzDaniel Mochon and Janet Schwartz's paper “Gain without pain: The extended effects of a behavioral health intervention” has been accepted for publication in Management Science. Financial incentive…

Tulane University School of Medicine has opened up a new front in the battle against obesity and diet-related disease: the kitchen. The Goldring Center for Culinary Medicine is a groundbreaking program of the medical school…

Ira Solomon, dean of the A. B. Freeman School of Business at Tulane University, has announced the inaugural grant recipients in the Millie and Allan Bradley Innovation in Ethics Education program.Established in 2014, the…

From Nola.com, May 21, 2015: Loyal customers may return, but the recall is “incredibly damaging,” especially in areas where Blue Bell is still an unfamiliar name, said Janet Schwartz, an assistant professor of marketing at…

Harish Sujan’s article “The Importance of Starting Right: The Influence of Accurate Intuition on Performance in Salesperson–Customer Interactions,” co-authored with Zachary R. Hall and Michael Ahearne, was published in the…

Emily Rosenzweig’s paper “When Knowledge Knows No Bounds: Self-perceived Expertise Predicts Claims of Impossible Knowledge” has been accepted for publication in Psychological Science. The paper was co-authored with…

Assistant Professor of Marketing Daniel Mochon received the Society for Consumer Psychology’s 2015 C.W. Park Outstanding Contribution to the Field Award for his paper “The IKEA effect: When labor leads to love.” The award…

If Friday the 13th finds you being a little more careful than usual, you’re likely one of the millions of Americans who consider themselves to be at least a little superstitious. The Freeman School's Eric Hamerman says…

Eric Hamerman’s paper “Reliance on Luck: Identifying Which Achievement Goals Elicit Superstitious Behavior,” co-authored with Carey Morewedge, associate professor of marketing at Boston University School of Management, has…

Last year, students in a Freeman School marketing class worked with officials from Fox Sports New Orleans to help develop a marketing campaign for the network’s coverage of Louisiana high school sports. This year, Fox Sports…

Mita Sujan’s paper “Temporal mindsets and self-regulation: The motivation and implementation of self-regulatory behaviors” has been accepted for publication in the Journal of Consumer Psychology. The paper, co-authored with…