Marketing

The Tulane chapter of Beta Gamma Sigma, the international honor society recognizing academic excellence in the study of business, welcomed its newest members on Nov. 17, 2021.

Dean Paulo Goes, who became the 14th dean of Tulane University’s A. B. Freeman School of Business in August 2021, will deliver his first “State of the School” address on Nov. 12 as part of Wave ’21 – Homecoming, Reunion and Family…

Tulane University’s A. B. Freeman School of Business is pleased to announce the appointment of four faculty members for the 2021-22 academic year. The appointments, which were effective July 1, include three tenure-track assistant…

Paulo Goes, who took office as the 14th dean of the A. B. Freeman School of Business on Aug. 23, says the school is well positioned to thrive in the rapidly changing business environment.

Paulo Goes, Dean and Halle Chair in Leadership at the University of Arizona’s Eller College of Management, has been named dean of Tulane University’s A.B. Freeman School of Business, effective Aug. 23, 2021.

John Healey’s paper “What if Your Owners Also Own Other Firms in Your Industry? The Relationship between Institutional Common Ownership, Marketing, and Firm Performance” has been accepted for publication in …

John Healey, assistant professor of marketing, was interviewed by WWL Radio for a story about Caesars Entertainment winning the naming rights to the Louisiana Superdome.

Seoungwoo Lee's paper “Managing the Versioning Decision over an App’s Lifetime” has been accepted for publication in the Journal of Marketing.

The A. B. Freeman School of Business is pleased to announce the appointment of nine faculty members for the 2020-21 academic year. The appointments include seven tenure-track assistant professors, one professor of practice and one…

Assistant Professor of Marketing John Healey was interviewed by WWL Radio for a story on the debut of Disney Plus, the entertainment giant's new streaming service.

Professor Jeffrey A. Barach, who taught marketing and management at the Freeman School for more than 40 years, died on Oct. 25, 2019. He was 85.

Associate Professor of Marketing Daniel Mochon, whose research coined the term "the Ikea effect," was featured in a CNBC story about the psychology underlying Ikea's business success.

Ricky Tan's paper “When to Play Your Advertisement? Optimal Insertion Policy of Behavioral Advertisement,” co-authored with Subodha Kumar and Lai Wei, has been accepted for publication in Information Systems Research.

Daniel Mochon, associate professor of marketing, was featured in a WalletHub "Ask the Experts" Q&A on Mardi Gras. Mochon offered tips on how to enjoy Carnival on a budget, advice on promoting responsible behavior and ideas to…

Helping to lead the Tulane women's rugby team to the D2 Spring Championship were three A. B. Freeman School of Business students: Elena Garidis (BSM '18, LA '18), Clare Sullivan (BSM '19) and Lily Wissinger (BSM '18).

For graduating seniors— and identical twins— Blane and Tyler Margaretten, the highlight of their college careers is not the final destination, but the journey.

Daniel Mochon’s paper “If you are going to pay within the next 24 hours, press 1: Automatic planning prompt reduces credit card delinquency” has been accepted for publication in the Journal of Consumer Psychology.

John Healey, assistant professor of marketing at Tulane University’s A. B. Freeman School of Business, was interviewed by Fox 8 News for a story about the loss of jobs due to a decline in retail shopping.

Entrepreneur contributor Karen Tiber Leland wrote about new research from the Freeman School's Daniel Mochon and Janet Schwartz that investigates the effect Facebook likes have on customer behavior.

Social media managers who think that simply building up followers on Facebook is enough to boost a brand’s sales may not “like” a new Tulane University study featured in Harvard Business Review.

Natalie Mitchell’s paper “Thin-slicing Tremé as a Subjective Sashay: Heretical Pilgrimages to St. Augustine Catholic Church” has been accepted for publication in Consumption Markets & Culture.

Dean Ira Solomon is pleased to announce the following appointments to the faculty of the A. B. Freeman School of Business at Tulane University for the 2016-17 academic year. Gus De Franco, professor of accounting,…

Charan Bagga's article "The Metrics That Marketers Muddle," co-authored with Neil Bendle, assistant professor of marketing at the University of Western Ontario's Ivey Business School, has been accepted for publication in the spring…

John Healey’s paper “The Effects of Installed Base Innovativeness and Recency on Content Sales in a Platform-Mediated Market” has been accepted for publication in the International Journal of Research in Marketing. Healey is an…

Daniel MochonJanet SchwartzDaniel Mochon and Janet Schwartz's paper “Gain without pain: The extended effects of a behavioral health intervention” has been accepted for publication in Management Science. Financial incentive programs are…