Marketing

Eugina Leung’s paper “Consumer Preference for Formal Address and Informal Address from Warm Brands and Competent Brands,” co-authored with Anne-Sophie Lenoir of Branding Science, Stefano Puntoni of Erasmus University and Stijn van…

Tulane University’s A. B. Freeman School of Business recognized more than 700 degree candidates at its spring 2022 undergraduate and graduate diploma ceremonies. The ceremonies took place on Friday, May 20, at Avron B. Fogelman Arena…

Ashley Nelson, senior professor of practice, was featured in a KNOE-TV story about the effects of the Buffalo supermarket mass shooting on Louisiana’s already rising number of extremist and anti-semitic incidents. Nelson talked about…

Tulane University honored Freeman School Senior Professor of Practice Ashley Keller Nelson (MBA ’98) with the 2022 Barbara E. Moely Service Learning Teaching Award. The award recognizes Tulane faculty members who embrace Moely’s…

The Tulane chapter of Beta Gamma Sigma, the international honor society recognizing academic excellence in the study of business, welcomed its newest members on Nov. 17, 2021.

Dean Paulo Goes, who became the 14th dean of Tulane University’s A. B. Freeman School of Business in August 2021, will deliver his first “State of the School” address on Nov. 12 as part of Wave ’21 – Homecoming, Reunion and Family…

Tulane University’s A. B. Freeman School of Business is pleased to announce the appointment of four faculty members for the 2021-22 academic year. The appointments, which were effective July 1, include three tenure-track assistant…

Paulo Goes, who took office as the 14th dean of the A. B. Freeman School of Business on Aug. 23, says the school is well positioned to thrive in the rapidly changing business environment.

Paulo Goes, Dean and Halle Chair in Leadership at the University of Arizona’s Eller College of Management, has been named dean of Tulane University’s A.B. Freeman School of Business, effective Aug. 23, 2021.

John Healey’s paper “What if Your Owners Also Own Other Firms in Your Industry? The Relationship between Institutional Common Ownership, Marketing, and Firm Performance” has been accepted for publication in …

John Healey, assistant professor of marketing, was interviewed by WWL Radio for a story about Caesars Entertainment winning the naming rights to the Louisiana Superdome.

Seoungwoo Lee's paper “Managing the Versioning Decision over an App’s Lifetime” has been accepted for publication in the Journal of Marketing.

Mark Ratchford, professor of practice in marketing, was interviewed for a MoneyGeek "Expert Advice" feature on finding affordable car insurance in Louisiana.

Rakesh Mallipeddi's paper “A Framework for Analyzing Influencer Marketing in Social Networks: Selection and Scheduling of Influencers,” co-authored with Subodha Kumar, Chelliah Sriskandarajah and Yunxia Zhu, has been accepted for…

Ted Matherly's paper “Racialization of Peer-to-Peer Transactions: Inequality and Barriers to Legitimacy” has been accepted for publication in Journal of Consumer Affairs for a special issue on race in the marketplace.

The A. B. Freeman School of Business is pleased to announce the appointment of nine faculty members for the 2020-21 academic year. The appointments include seven tenure-track assistant professors, one professor of practice and one…

Assistant Professor of Marketing John Healey was interviewed by WWL Radio for a story on the debut of Disney Plus, the entertainment giant's new streaming service.

Professor Jeffrey A. Barach, who taught marketing and management at the Freeman School for more than 40 years, died on Oct. 25, 2019. He was 85.

Associate Professor of Marketing Daniel Mochon, whose research coined the term "the Ikea effect," was featured in a CNBC story about the psychology underlying Ikea's business success.

Ricky Tan's paper “When to Play Your Advertisement? Optimal Insertion Policy of Behavioral Advertisement,” co-authored with Subodha Kumar and Lai Wei, has been accepted for publication in Information Systems Research.

Tulane University's A. B. Freeman School of Business welcomed 12 new faculty members to the school for the 2019-20 academic year. That number includes 10 tenure-track assistant professors and two professors of practice.

Daniel Mochon, associate professor of marketing, was featured in a WalletHub "Ask the Experts" Q&A on Mardi Gras. Mochon offered tips on how to enjoy Carnival on a budget, advice on promoting responsible behavior and ideas to…

Helping to lead the Tulane women's rugby team to the D2 Spring Championship were three A. B. Freeman School of Business students: Elena Garidis (BSM '18, LA '18), Clare Sullivan (BSM '19) and Lily Wissinger (BSM '18).

For graduating seniors— and identical twins— Blane and Tyler Margaretten, the highlight of their college careers is not the final destination, but the journey.

Daniel Mochon’s paper “If you are going to pay within the next 24 hours, press 1: Automatic planning prompt reduces credit card delinquency” has been accepted for publication in the Journal of Consumer Psychology.